Social Media Marketing for Dummies 4th Edition

Singh, Shiv, Diamond, Stephanie

  • 出版商: For Dummies
  • 出版日期: 2020-02-11
  • 定價: $1,100
  • 售價: 8.0$880
  • 語言: 英文
  • 頁數: 416
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1119617006
  • ISBN-13: 9781119617006
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存=1)

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商品描述

Make friends and sell things to people through social media

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what's actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns--and then iterate and optimize for increased success.

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you'll find the ultimate blueprint for developing your best SMM strategy. In no time, you'll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

  • Choose the best SMM combination for you
  • Avoid common mistakes and pitfalls
  • Track your customers from awareness to retention
  • Try out the latest stuff that really works

Whether your organization is large or small, it simply doesn't pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today

商品描述(中文翻譯)

透過社交媒體結交朋友並向人們銷售商品

社交媒體技術不斷創新,提供了成千上萬種令人驚艷的方式,讓您以低成本且大規模地行銷您的業務,通常直接觸及消費者的口袋。但在不斷增加且不斷變化的推文、影響者、帳號和提醒的世界中,很難知道從何處開始,並評估哪些方法對您實際上有效。在《社交媒體行銷大全》的新版本中,領先的社交媒體行銷專家Shiv Singh和Stephanie Diamond消除了困惑,向您展示了計劃、推出、管理和評估您的行銷活動的最聰明、最有效的方法,然後進行迭代和優化以獲得更大的成功。

本書融合了最新趨勢,以友好且易於理解的逐步方式呈現,您將找到制定最佳社交媒體行銷策略的終極藍圖。在短時間內,您將了解如何與Facebook、Twitter、Tumblr和Google合作,發展出獨特而引人入勝的聲音,並影響您的主要受眾,從而獲得更多的利益。

以下是本書的主要內容:
- 選擇最適合您的社交媒體行銷組合
- 避免常見的錯誤和陷阱
- 追踪您的客戶從認知到保留的過程
- 嘗試真正有效的最新方法

無論您的組織規模是大還是小,害羞是不會有好處的。找到您的聲音,參與社交媒體,並通過交談吸引和保留新客戶。

作者簡介

Shiv Singh is the Chief Marketing Officer at Eargo Inc. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. He is a leading voice in social media marketing. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. She is also the author of Content Marketing Strategies For Dummies.

作者簡介(中文翻譯)

Shiv Singh 是 Eargo Inc. 的首席行銷官。他曾是 Visa Inc. 的行銷高級副總裁,之前還擔任 PepsiCo Beverages 的全球數位主管。他是社交媒體行銷領域的領先聲音。Stephanie Diamond 是 Digital Media Works 的總裁,該公司提供電子商務和品牌推廣的協助。她也是《Content Marketing Strategies For Dummies》一書的作者。