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商品描述
本書序言
- Mini-Cases: New mini-cases that are contemporary and more relevant to the global scenario have been added.
- Updated text: Enriched with addition of new Strategy in Practice vignettes to help students get an understanding of certain dynamics in the particular industry.
- New and updated questions: More than 25% of end-of-chapter questions are updated or revised.
本書特色
Original case studies illustrate strategic management topics in diverse business environments. Cases include Zoom versus Teams, Facebook and the U.S. Elections, Smart Phone Wars in 2021, Vivant Smart Home, ESPN in 2021, Uber Technologies, Tesla Panasonic Alliance, Amazon, Valient Pharmaceuticals, Walmart, Coke, Pepsi, Intel, Southwest, Nike, and more. We also provide author-created Case Notes, Discussion Questions, and PowerPoints to summarize key points for each case.
Mini-Cases provide students with a quick study on a particular company/firm. Each case has enough value for in-class discussions or brief written assignments.
Strategy Tools such as calculating a scale or experience curve, creating a net promoter score, and animations teach students to apply different theories and frameworks by actually "doing" analysis to help them make strategic decisions.
Strategy in Practice vignettes will help students get an understanding of certain dynamics in the particular industry.
Career Readiness Tools link course concepts to career readiness in the real world and provide tips on landing a job and succeeding in your role via career sidebars and author Strategy and Your Career videos for each chapter.
商品描述(中文翻譯)
本書序言
-
迷你案例：新增的迷你案例更具當代性，與全球情境更為相關。 -
更新文本：新增的「實踐中的策略」小節，幫助學生理解特定產業中的某些動態。 -
新問題與更新問題：超過25%的章末問題已更新或修訂。
本書特色
原創案例研究展示了多樣商業環境中的策略管理主題。案例包括Zoom與Teams、Facebook與美國選舉、2021年的智慧型手機戰爭、Vivant智慧家居、2021年的ESPN、Uber Technologies、特斯拉與松下聯盟、亞馬遜、Valient製藥、沃爾瑪、可口可樂、百事可樂、英特爾、西南航空、耐克等。我們還提供作者創建的案例筆記、討論問題和PowerPoint，以總結每個案例的關鍵要點。
迷你案例為學生提供了對特定公司/企業的快速學習。每個案例都具有足夠的價值，適合用於課堂討論或簡短的書面作業。
策略工具如計算規模或經驗曲線、創建淨推廣者得分和動畫，教導學生通過實際「進行」分析來應用不同的理論和框架，幫助他們做出策略決策。
實踐中的策略小節將幫助學生理解特定產業中的某些動態。
職業準備工具將課程概念與現實世界的職業準備聯繫起來，並提供有關求職和在角色中成功的提示，透過每章的職業側邊欄和作者的「策略與你的職業」視頻。
作者簡介
Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
Brigham Young University, Marriott School
作者簡介(中文翻譯)
傑佛瑞·H·戴爾 (Jeffrey H. Dyer)、保羅·C·戈弗瑞 (Paul C. Godfrey)、羅伯特·J·詹森 (Robert J. Jensen)、大衛·J·布萊斯 (David J. Bryce)
楊百翰大學 (Brigham Young University)、馬里奧特商學院 (Marriott School)
目錄大綱
1 What Is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
APPENDIX A Data Sources for Analysis
APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis
CASE 1 Walmart Stores: Gaining and Sustaining Competitive Advantage
CASE 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
CASE 3A ESPN in 2015: Continued Dominance in Sports Television?
CASE 3B ESPN and ESPN+ in 2021: Challenges of Growth
CASE 4 Southwest Airlines: Flying High with Low Costs
CASE 5 Harley-Davidson: Growth Challenges Ahead
CASE 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
CASE 7 Nike: Sourcing and Strategy in Athletic Footwear
CASE 8 AT&T and Apple: A Strategic Alliance
CASE 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook)
CASE 10A Tesla Motors: Disrupting the Auto Industry?
CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott
CASE 11A Smartphone Wars in 2013
CASE 11B Smartphone Wars in 2021
CASE 12 Lincoln Electric: Aligning for Global Growth
CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals
CASE 14 Safe Water Network: Mastering the Model at Dzemeni
CASE 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election
CASE 16 Uber
目錄大綱(中文翻譯)
1 What Is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
APPENDIX A Data Sources for Analysis
APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis
CASE 1 Walmart Stores: Gaining and Sustaining Competitive Advantage
CASE 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
CASE 3A ESPN in 2015: Continued Dominance in Sports Television?
CASE 3B ESPN and ESPN+ in 2021: Challenges of Growth
CASE 4 Southwest Airlines: Flying High with Low Costs
CASE 5 Harley-Davidson: Growth Challenges Ahead
CASE 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
CASE 7 Nike: Sourcing and Strategy in Athletic Footwear
CASE 8 AT&T and Apple: A Strategic Alliance
CASE 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook)
CASE 10A Tesla Motors: Disrupting the Auto Industry?
CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott
CASE 11A Smartphone Wars in 2013
CASE 11B Smartphone Wars in 2021
CASE 12 Lincoln Electric: Aligning for Global Growth
CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals
CASE 14 Safe Water Network: Mastering the Model at Dzemeni
CASE 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election
CASE 16 Uber
