Digital Marketing All-In-One for Dummies
暫譯: 數位行銷全攻略：傻瓜書系列
Diamond, Stephanie
- 出版商: For Dummies
- 出版日期: 2023-01-12
- 售價: $1,450
- 貴賓價: 9.5 折 $1,378
- 語言: 英文
- 頁數: 800
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1119931959
- ISBN-13: 9781119931959
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Develop and refine your comprehensive online marketing plan
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement.
- Build and implement a winning digital plan for your brand
- Learn how to establish an online presence with social media
- Turn online prospects into loyal customers
- Target consumers in any market segment and age bracket
Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
商品描述(中文翻譯)
發展和完善您的綜合線上行銷計畫
擁有超過800頁內容豐富的 數位行銷全攻略 是希望增強線上存在感的行銷人員最全面的工具。在這一版中，您將學習到數位行銷策略的最新趨勢，包括如何將人工智慧融入您的行銷計畫的全新見解。您還將獲得有關如何管理客戶體驗、創造卓越行銷內容、獲得影響者的幫助，以及利用社交帳號來增加追隨者和獲利的最新資訊。在這本友好的 Dummies 指南的幫助下，您將加速從傳統行銷到數位行銷流程的轉變，揭示證明行銷活動投資報酬率（ROI）的技巧，並提高觀眾參與度。
- 為您的品牌建立並實施成功的數位計畫
- 學習如何利用社交媒體建立線上存在感
- 將線上潛在客戶轉化為忠實顧客
- 針對任何市場細分和年齡層的消費者
深入了解最新的行銷建議，為您的潛在和現有客戶提供您作為顧客所期望的個人化體驗。
作者簡介
Stephanie Diamond is a marketing thought leader with 20+ years of experience. She is the founder of Digital Media Works, Inc., an online marketing company. She is the coauthor of Facebook Mar-keting For Dummies, Social Media Marketing For Dummies, and Content Marketing Strategies For Dummies.
作者簡介(中文翻譯)
史黛芬妮·戴蒙德是一位擁有超過20年經驗的行銷思想領袖。她是數位媒體工作室（Digital Media Works, Inc.）的創辦人，這是一家線上行銷公司。她是《Facebook行銷入門》、《社群媒體行銷入門》和《內容行銷策略入門》的共同作者。
