Smashing Logo Design: The Art of Creating Visual Identities (Paperback)

Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design.

• Details the process of creating a memorable and unique logo, from finding inspiration to executing the design
• Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more
• Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
• Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work
• Appeals to a wide range of readers, from aspiring designer to experienced professional

Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

「從全球最受歡迎的網頁設計師和開發者資源，獲得最終的商標設計指南」

現在，網頁設計師和開發者不僅需要設計客戶的網站，還需要設計他們的商標和品牌形象。通過將商標設計加入你的作品集，你也增加了品牌技能和獨特內容。這本無與倫比的指南深入探討設計理論的主題，並告訴你一切你需要知道的，以建立出色的商標。無論你的經驗水平如何，《Smashing Magazine》都以易懂的方式介紹技巧和最佳實踐。你將深入了解創建身份的藝術。從理論到指導到靈感，這本必備的書籍解決了創建符合成功設計特定規則的商標所面臨的挑戰和回報。

詳細介紹了創建令人難忘和獨特商標的過程，從尋找靈感到執行設計。
探討了什麼使商標成功，各種字體的探索方式，使用顏色的方法，向量圖的優缺點，如何為印刷做準備等等。
聚焦於設計令人驚艷的商標所需的研究、概念和技巧。
包括400多個從未發表過的商標，與知名設計師的訪談，以及商標設計大師的傳記和他們標誌性作品的案例研究。
適合各種讀者，從有抱負的設計師到經驗豐富的專業人士。

涵蓋了創建身份的所有內容，這是你開始設計的唯一一本書。