Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

David Travis, Philip Hodgson



Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.


《像UX研究員一樣思考》將挑戰您對於使用者體驗(UX)研究的先入之見,並鼓勵您超越表面的思考。您將學習如何規劃和進行UX研究、分析數據、說服團隊根據結果採取行動,並在UX領域建立職業生涯。本書將幫助您更具策略性地看待產品設計,以便專注於優化使用者體驗。UX研究員、設計師、專案經理、Scrum Master、業務分析師和行銷經理將找到工具、靈感和思路,以激發思維、啟發團隊並提升專業技能。