Business Research Methods, 14/e (Paperback)

Name: Business Research Methods, 14/e (Paperback)
Price: 1406 TWD
Availability: OnlineOnly
Author: Pamela S. Schindler
ISBN: 1264704658

Pamela S. Schindler

出版商: HWT華泰
出版日期: 2022-01-01
定價: $1,480
售價: 9.5 折 $1,406
語言: 英文
頁數: 624
ISBN: 1264704658
ISBN-13: 9781264704651

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商品描述

Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

商品描述(中文翻譯)

《商業研究方法，第14版》包含獨立的章節，反映了商業領域各個方面的真實案例，並遵循研究行業的實踐。在與超過二十多位行業研究人員的合作中，Schindler撰寫了一本關於現實世界研究方法的書籍，強調大數據分析和小數據之間的區別，並著重於決策。她優雅地涵蓋了倫理問題及其解決方案，並增加了對流程模型、抽樣方法和數據準備的更多涵蓋。Schindler考慮到學生不同的學習風格，通過使用內文展示、加粗關鍵詞、概念照片以及每章節的研究領導者引言的PowerPoints，為視覺和口語學習者提供了適當的提示。她還使用了各種中間的GreenBook研究行業趨勢（GRIT）報告來指導此次修訂的研究。最新的GRIT報告是基於有史以來最大的研究供應商和用戶的研究。自動化和隱私是GRIT的熱門話題，因此她在第14版中增加了有關這兩個主題的材料。此版本可通過數字平台McGraw Hill Connect購買，該平台提供了一個高度可靠且易於使用的作業和學習管理解決方案，嵌入了學習科學和屢獲殊榮的自適應工具，以提高學生的學習成果。

作者簡介

作者：Pamela S. Schindler
現職：Wittenberg University

作者簡介(中文翻譯)

作者：Pamela S. Schindler
現職：Wittenberg University

目錄大綱

PART I: BUILDING THE FOUNDATION FOR RESEARCH
Ch 1 Research Foundations and Fundamentals
Ch 2 The Research Process: An Overview
Ch 3 Stage 1: Clarify the Research Question

PART II: THE DESIGN OF BUSINESS RESEARCH
Ch 4 Stage 2: Research Design: An Overview
Ch 5 Stage 2: Sampling Design
Ch 6 Stage 2: Data Collection Design: Qualitative Research
Ch 7 Stage 2: Data Collection Design: Observation Research
Ch 8 Stage 2: Data Collection Design: Experiments
Ch 9 Stage 2: Data Collection Design: Survey Research

PART III: MEASUREMENT
Ch10 Stage 3: Measurement Foundations
Ch11 Stage 3: Measurement Questions
Ch12 Stage 3: Measurement Instruments

PART IV: COLLECT, PREPARE, AND EXAMINE THE DATA
Ch13 Stage 3: Collect, Prepare, and Examine Data

PART V: ANALYZE AND INTERPRET DATA
Ch14 Stage 4: Hypothesis Testing
Ch15 Stage 4: Measures of Association

PART VI: STAGE 5: REPORT THE RESEARCH
Ch16 Stage 5: Research Reports: Supported Insights and Recommendations

PART VII: RESEARCH PROJECT OVERVIEW
Ch17 An Integrated Example