Managerial Economics and Business Strategy, 10/e (IE-Paperback)
暫譯: 管理經濟學與商業策略，第10版 (IE-平裝本)
Michael R. Baye , Jeffrey T. Prince
- 出版商: McGraw-Hill Education
- 出版日期: 2022-04-01
- 售價: $1,320
- 貴賓價: 9.8 折 $1,294
- 語言: 英文
- 頁數: 544
- ISBN: 1266071016
- ISBN-13: 9781266071010
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相關分類:
經濟學 Economy
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相關主題
商品描述
Baye's fundamental goal is providing students with the tools from intermediate microeconomics, game theory, and industrial organization that they need to make sound managerial decisions. The 10th edition continues with this proven framework while using updated examples to make managerial economics come to life for this generation of students. A stronger integration with data-based decision-making and an enriched utilization of new technologies prepare students for future success.
商品描述(中文翻譯)
Baye的基本目標是為學生提供中級微觀經濟學、博弈論和產業組織所需的工具，以便他們能做出明智的管理決策。第10版在這一經過驗證的框架下持續發展，同時使用更新的範例，使管理經濟學對這一代學生更具活力。更強的數據驅動決策整合以及新技術的豐富應用，為學生未來的成功做好準備。
目錄大綱
Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Module Group A Strategies to Change the Business Environment
Module Group B Government in the Marketplace
Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition
目錄大綱(中文翻譯)
Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Module Group A Strategies to Change the Business Environment
Module Group B Government in the Marketplace
Case Study Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition
