Business Communication: Developing Leaders for a Networked World, 5/e (Paperback)
Peter W. Cardon
- 出版商: McGraw-Hill Education
- 出版日期: 2023-01-01
- 售價: $1,680
- 貴賓價: 9.8 折 $1,646
- 語言: 英文
- 頁數: 604
- ISBN: 1266158219
- ISBN-13: 9781266158216
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In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
作者簡介
作者：Peter W. Cardon
現職：University of Southern California
目錄大綱
PART I: INTRODUCTION TO BUSINESS COMMUNICATION
Ch 1 Establishing Credibility
PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Inclusion in a Diverse Workplace
Ch 5 Global Communication
PART III: PRINCIPLES FOR BUSINESS MESSAGES
Ch 6 Creating Effective Business Messages
Ch 7 Improving Readability with Style and Design
Ch 8 Email and Other Traditional Tools for Business Communication
Ch 9 Collaboration Tools and Social Media for Business Communication
PART IV: TYPE OF BUSINESS MESSAGES
Ch10 Routine Business Messages
Ch11 Persuasive Messages
Ch12 Bad-News Messages
PART V: REPORTS AND PRESENTATIONS
Ch13 Research and Planning for Business Proposals and Reports
Ch14 Completing Business Proposals and Reports
Ch15 Planning Presentations
Ch16 Delivering Presentations
Ch17 Employment Communication
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