Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (2024 Release)
暫譯: 制定與執行策略：追求競爭優勢的概念與案例（2024年版）

Arthur A. Thompson,Margaret A. Peteraf,John E. Gamble,A. J. Strickland III

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (2024 Release)
  • 出版商: 華泰
  • 出版日期: 2025-11-01
  • 售價: $1,780
  • 貴賓價: 9.8 折 $1,744
  • 語言: 英文
  • 頁數: 776
  • ISBN: 1266849467
  • ISBN-13: 9781266849466
  • 相關分類: 管理與領導 Management-leadership

    • 下單後立即進貨 (約5~7天)

商品描述

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

商品描述(中文翻譯)

《制定與執行策略：追求競爭優勢：概念與案例》擁有長久以來的聲譽，被認為是最具教學性的教材。它被視為所有其他教材的基準。該書內容引人入勝，表達清晰，並在理論與實踐的最新發展中保持概念上的平衡，特別是對價值-價格-成本框架的清晰呈現。我們的共同作者，Margaret Peteraf，是一位備受推崇的研究者，幫助整合了基於資源的企業觀點，涵蓋單一業務與多業務策略的視角。章節內容與高興趣案例緊密相連，這些案例大多由教材作者撰寫，並因其對學生的吸引力、可教性和適用性而受到高度讚譽。

作者簡介

作者：Arthur A. Thompson
現職：The University of Alabama

作者：Margaret A. Peteraf
現職：Dartmouth College

作者：John E. Gamble
現職：Texa A&M University-Corpus Christi

作者：A. J. Strickland III
現職：The University of Alabama

作者簡介(中文翻譯)

作者：Arthur A. Thompson
現職：阿拉巴馬大學

作者：Margaret A. Peteraf
現職：達特茅斯學院

作者：John E. Gamble
現職：德州農工大學-科珀斯克里斯蒂

作者：A. J. Strickland III
現職：阿拉巴馬大學

目錄大綱

PART I: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company’s Direction
Ch 3 Evaluating a Company’s External Environment
Ch 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company’s Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Ch10 Building and Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration
Case 2 Airbnb in 2023
Case 3 Costco Wholesale in 2023: Mission, Business Model, and Strategy
Case 4 Twitter/X Corp. in 2023: The Elon Musk Era Begins
Case 5 Competition in the Energy Drink Market in 2023
Case 6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers
Case 7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?
Case 8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry
Case 9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?
Case10 McPherson Cellars in 2023: Setting the Stage for Texas Wine
Case11 Peloton Interactive, Inc.: The Road Ahead
Case12 Electronic Arts: It's Strategy in the Video Game Industry
Case13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?
Case14 lululemon athletica in 2023: Full Speed Ahead?
Case15 Tesla’s Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?
Case16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?
Case17 Microsoft’s Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?
Case18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence
Case19 Pollo Campero, the Taste of Latin America: Can It Capture the US?
Case20 LVMH in 2023: Its Diversification into Luxury Goods
Case21 PepsiCo’s Diversification Strategy in 2023
Case22 Robin Hood
Case23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?
Case24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions
Case25 Vail Resorts, Inc. in 2023
Case26 Meta Platforms, Inc. in 2023: Will the Company’s Name Change Resolve Ethical Issues at Facebook and Instagram?
Case27 Nestlé in 2023: Reducing Plastic Waste?

目錄大綱(中文翻譯)

PART I: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Ch 1 What Is Strategy and Why Is It Important?

Ch 2 Charting a Company’s Direction

Ch 3 Evaluating a Company’s External Environment

Ch 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Ch 5 The Five Generic Competitive Strategies

Ch 6 Strengthening a Company’s Competitive Position

Ch 7 Strategies for Competing in International Markets

Ch 8 Corporate Strategy

Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Ch10 Building and Organization Capable of Good Strategy Execution

Ch11 Managing Internal Operations

Ch12 Corporate Culture and Leadership



PART II: CASES IN CRAFTING AND EXECUTING STRATEGY

Case 1 SpaceX: Its Vision, Business Model, and Achievements in Space Exploration

Case 2 Airbnb in 2023

Case 3 Costco Wholesale in 2023: Mission, Business Model, and Strategy

Case 4 Twitter/X Corp. in 2023: The Elon Musk Era Begins

Case 5 Competition in the Energy Drink Market in 2023

Case 6 Netflix's 2023 Strategy for Battling Rivals in the Global Market for Streamed Video Subscribers

Case 7 Chewy, Inc.: Are Changes to Its Business Model and Strategy Necessary?

Case 8 FIFA in 2023: It's Strategy to Lead the Worldwide Football Industry

Case 9 Beyond Meat in 2023: Will a Major Shift in Its Operating Model Save It from Possible Bankruptcy?

Case10 McPherson Cellars in 2023: Setting the Stage for Texas Wine

Case11 Peloton Interactive, Inc.: The Road Ahead

Case12 Electronic Arts: It's Strategy in the Video Game Industry

Case13 Under Armour in 2023: What Should the New CEO Do to Boost the Company's Performance?

Case14 lululemon athletica in 2023: Full Speed Ahead?

Case15 Tesla’s Strategy in 2023: Can It Deliver Sustained Revenue Growth and Profitability?

Case16 Nikola Corporation—Can the Company Achieve Advantage in the Heavy-Duty Electric Truck Industry?

Case17 Microsoft’s Strategic Alliance with OpenAI, Inc.: Will the Partnership Create a First-Mover Advantage?

Case18 Deere & Company in 2023—Its Innovation Strategy in Agricultural Robotics and Artificial Intelligence

Case19 Pollo Campero, the Taste of Latin America: Can It Capture the US?

Case20 LVMH in 2023: Its Diversification into Luxury Goods

Case21 PepsiCo’s Diversification Strategy in 2023

Case22 Robin Hood

Case23 Starbucks in 2023: Is the Company Attractively Positioned for the Road Ahead?

Case24 Nucor Corporation in 2023: Pursuing Efforts to Grow Sales and Market Share Despite Tough Market Conditions

Case25 Vail Resorts, Inc. in 2023

Case26 Meta Platforms, Inc. in 2023: Will the Company’s Name Change Resolve Ethical Issues at Facebook and Instagram?

Case27 Nestlé in 2023: Reducing Plastic Waste?

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