Public Speaking: Concepts and Skills for a Diverse Society 8/e
暫譯: 公共演講：多元社會的概念與技能 第8版

Clella Jaffe

Public Speaking: Concepts and Skills for a Diverse Society 8/e
  • 出版商: Cengage Learning
  • 出版日期: 2015-01-01
  • 定價: $1,360
  • 售價: 9.8 折 $1,332
  • 語言: 英文
  • 頁數: 352
  • 裝訂: 平裝
  • ISBN: 1285445856
  • ISBN-13: 9781285445854

    • 下單後立即進貨 (約5~7天)

商品描述

●New and updated information. A new section on listening competencies incorporates up-to-date cognitive science research regarding basic skills (surface processing) versus advanced skills (deep processing) for listening. Chapter 7 includes new material about legacy journalism and native digital news outlets in the rapidly changing world of journalism; it also introduces MAPit, a new strategy for evaluating online materials. Chapter 12 features a new section on powerful (versus powerless) language forms.
●Information about online courses. Reflecting the increase in nontraditional courses, the Eighth Edition includes research about online courses (Chapter 1), information about audiences in online courses (Chapter 6), and tips for videotaping speeches (Chapter 14).
●Succinct coverage. Clear and concise, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY, 8e delivers more streamlined approach than ever. The briefer text no longer includes the narrative chapter with its explanation of narrative theory, but the new Chapter 18: Special Occasion Speaking includes the exemplum pattern for narratives and incorporates the guidelines in Appendix B material for special occasion speeches.
●Updated references to social events. Completely up to date, the Eighth Edition includes the most current examples and illustrations available.
●Enhanced online materials. In response to reviewer requests for a shorter book, many sample speeches, Stop and Check boxes, and Build Your Speech features are available in an interactive online format.

●Critical Thinking and Application Exercises. End-of-chapter questions help students better understand and critically evaluate the chapter content and further apply the skills they learn. Critical Thinking Exercises are designed for individual reflection on chapter concepts, while Application Exercises are designed for group assignments and in-class discussions.
●“Stop and Check” activities in MindTap. These critical-thinking and skill-building exercises help students check their progress throughout the chapter to ensure thorough understanding.
●Sample speeches. Many chapters include excerpts from student outlines or speeches. Chapter 17 provides a cautionary, negative model. In addition, Appendix B includes speeches by professional speakers as well as speeches and outlines that provide models illustrating how other students fulfilled a typical assignment. Most of these speeches and many others are available in online supporting materials.
●Comprehensive, cutting-edge coverage. Continually setting the standard for excellence, PUBLIC SPEAKING: CONCEPTS AND SKILLS FOR A DIVERSE SOCIETY was the first public speaking textbook to focus on diversity, include an interpreted speech (given in Spanish and translated into English), describe invitational rhetoric, discuss receiver apprehension, and show alternative patterns of speech organization.
●“Diversity in Practice” boxes. Enhancing the book's emphasis on diversity, these insightful boxes present brief summaries of public speaking traditions from a range of perspectives. Examples include ancient cultures (Chapters 1 and 17), global groups (Chapters 7 and 13), ethnic groups (Chapters 10 and 15), and co-cultures (Chapters 12 and 14).
●“Ethics in Practice” boxes. PUBLIC SPEAKING has always emphasized ethical speaking and listening. Included in most chapters, “Ethics in Practice” boxes present short examples or cases that invite students to contemplate the ethical implications of chapter concepts, using probing questions that are appropriate for class discussions.
●“Build Your Speech” boxes. Hands-on skill-building activities help students apply text concepts to actual speechmaking. “Build Your Speech” boxes provide excellent starting points for completing speech assignments.

商品描述(中文翻譯)

● 新增和更新的資訊。新增的聆聽能力部分納入了最新的認知科學研究，探討基本技能（表層處理）與進階技能（深層處理）在聆聽中的差異。第七章包含有關傳統新聞與原生數位新聞媒體在快速變化的新聞世界中的新材料；同時介紹了 MAPit，一種評估線上材料的新策略。第十二章則新增了一個有關強勢（與弱勢）語言形式的新部分。

● 有關線上課程的資訊。反映非傳統課程的增加，第八版包含了有關線上課程的研究（第一章）、線上課程受眾的資訊（第六章）以及錄製演講的技巧（第十四章）。

● 簡潔的內容涵蓋。清晰且簡明的《公共演講：多元社會的概念與技能，第8版》提供了比以往更精簡的方式。簡化的文本不再包含敘事理論的敘述章節，但新的第十八章：特殊場合演講包含了敘事的範例模式，並納入了附錄 B 中有關特殊場合演講的指導方針。

● 更新的社會事件參考。第八版完全更新，包含了最新的範例和插圖。

● 增強的線上材料。為了回應審稿人的要求，縮短書籍內容，許多範例演講、停下來檢查的框框以及建立演講的功能以互動線上格式提供。

● 批判性思考與應用練習。章末問題幫助學生更好地理解和批判性評估章節內容，並進一步應用所學技能。批判性思考練習旨在促進個人對章節概念的反思，而應用練習則設計用於小組作業和課堂討論。

● “停下來檢查”活動在 MindTap 中。這些批判性思考和技能培養練習幫助學生檢查他們在整個章節中的進展，以確保徹底理解。

● 範例演講。許多章節包含學生大綱或演講的摘錄。第十七章提供了一個警示性的負面範例。此外，附錄 B 包含專業演講者的演講以及提供範例的演講和大綱，展示其他學生如何完成典型作業。這些演講及其他許多演講在線上支援材料中均可獲得。

● 全面且前沿的內容涵蓋。《公共演講：多元社會的概念與技能》持續樹立卓越的標準，是第一本專注於多樣性的公共演講教科書，包含了翻譯演講（用西班牙語發表並翻譯成英語）、描述邀請性修辭、討論接收者的 apprehension，並展示替代的演講組織模式。

● “實踐中的多樣性”框框。增強本書對多樣性的強調，這些深刻的框框從多個角度簡要總結了公共演講的傳統。範例包括古代文化（第一章和第十七章）、全球群體（第七章和第十三章）、族群（第十章和第十五章）以及共同文化（第十二章和第十四章）。

● “實踐中的倫理”框框。《公共演講》始終強調倫理的演講和聆聽。大多數章節中包含的“實踐中的倫理”框框提供短小的範例或案例，邀請學生思考章節概念的倫理意涵，並使用適合課堂討論的深入問題。

● “建立你的演講”框框。實作技能培養活動幫助學生將文本概念應用於實際的演講中。“建立你的演講”框框提供了完成演講作業的絕佳起點。

作者簡介

Dr. Clella Jaffe was the Communication Department Chair at George Fox University, Newberg, Oregon (recently retired). In addition to teaching communication courses at George Fox, she has taught at St. John's University (Queens) and Oregon State. For many years, she also taught oral interpretation of literature and coached and judged forensics competitions. Dr. Jaffe received her B.A. from Seattle Pacific University, earned her M.Ed. and Ph.D. from Oregon State University, and completed additional graduate work at the University of Washington. 

作者簡介(中文翻譯)

克萊拉·雅菲博士（Dr. Clella Jaffe）曾擔任俄勒岡州喬治·福克斯大學（George Fox University）傳播系系主任（最近退休）。除了在喬治·福克斯教授傳播課程外，她還曾在聖約翰大學（St. John's University，位於皇后區）和俄勒岡州立大學（Oregon State）任教。多年來，她還教授文學的口頭詮釋，並擔任法庭辯論比賽的教練和評審。雅菲博士在西雅圖太平洋大學（Seattle Pacific University）獲得學士學位，並在俄勒岡州立大學獲得教育碩士（M.Ed.）和博士學位（Ph.D.），此外還在華盛頓大學（University of Washington）完成了進一步的研究生學習。

目錄大綱

1. Introduction to Public Speaking and Culture.
2. Giving Your First Speech: Developing Confidence.
3. Ethics in a Diverse Society.
4. Effective Listening.
5. Selecting Your Topic and Purpose.
6. Audience Analysis.
7. Researching Your Speech in the Digital Age.
8. Choosing Supporting Materials.
9. Organizing Your Main Points.
10. Introductions and Conclusions.
11. Outlining Your Speech.
12. Choosing Effective Language.
13. Presentation Aids.
14. Delivering Your Speech.
15. Informative Speaking.
16. Foundations of Persuasion.
17. Persuasive Speaking.
18. Speaking on Special Occasion .
Appendix A. Speaking in Small Groups.
Appendix B.

目錄大綱(中文翻譯)

1. Introduction to Public Speaking and Culture.

2. Giving Your First Speech: Developing Confidence.

3. Ethics in a Diverse Society.

4. Effective Listening.

5. Selecting Your Topic and Purpose.

6. Audience Analysis.

7. Researching Your Speech in the Digital Age.

8. Choosing Supporting Materials.

9. Organizing Your Main Points.

10. Introductions and Conclusions.

11. Outlining Your Speech.

12. Choosing Effective Language.

13. Presentation Aids.

14. Delivering Your Speech.

15. Informative Speaking.

16. Foundations of Persuasion.

17. Persuasive Speaking.

18. Speaking on Special Occasion .

Appendix A. Speaking in Small Groups.

Appendix B.

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