Consumer Behavior: Buying, Having, and Being, 13/e (Paperback)

Michael R. Solomon

  • 出版商: Pearson FT Press
  • 出版日期: 2019-12-11
  • 售價: $1,420
  • 貴賓價: 9.8$1,392
  • 語言: 英文
  • 頁數: 640
  • ISBN: 1292318104
  • ISBN-13: 9781292318103

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商品描述

Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the latest marketing trends-increase in ``artisanal'' products, moving away from ``gender binarism,'' and evolving trends in fitness-that impact consumer behavior. The text explores and emphasizes how various factors influence consumption patterns, including cultural dynamics, gender roles, and ethics.

The Thirteenth edition marries a strong theoretical foundation with practical insights into the everyday practice of marketing, reinforced by Discuss and Apply questions at the end of each chapter. New and updated features include:

1.Marketing Opportunity boxes that highlight the fascinating ways in which organizations have capitalized on marketing opportunities to generate large profits.
2.Consumer Behavior Challenge problems at the end of every chapter present students with current scenarios that marketers are dealing with. Students can work individually, in groups, or in a class discussion to talk through possible solutions to these challenges.
3.End-of-Chapter Case Studies that examine companies across the globe, helping students see the practical applications of consumer behavior. The cases reference breands that students know and love-L'Oreal Paris, KitKat, TOMS, KonMari, Lush, etc.
4.Appendix: Research Methods that summarizes an array of methodologies to help students understand that there is more than on way to approach a challenging problem.

Also available for purchase is MyLab Marketing, an optional suite of course-management and assessment tools that allows instructors to set and deliver courses online. The MyLab includes brief essays on consumer behavior research by professors.

目錄大綱

PART I: FOUNDATIONS OF CONSUMER BEHAVIOR
Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Ch 2 Consumer Well-Being

PART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
Ch 3 Perception
Ch 4 Learning and Memory
Ch 5 Motivation and Affect
Ch 6 The Self: Mind, Gender, and Body
Ch 7 Personality, Lifestyles, and Values

PART III: CHOOSING AND USING PRODUCTS
Ch 8 Attitudes and Persuasive Communications
Ch 9 Decision Making
Ch10 Buying, Using, and Disposing

PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Ch11 Group Influences and Social Media
Ch12 Income and Social Class
Ch13 Subcultures
Ch14 Culture