Business Essentials, 13/e (GE-Paperback)

Name: Business Essentials, 13/e (GE-Paperback)
Price: 1330 TWD
Availability: OnlineOnly
Author: Ronald J. Ebert,Ricky W. Griffin
ISBN: 1292426934

Ronald J. Ebert,Ricky W. Griffin

出版商: Pearson FT Press
出版日期: 2022-07-11
售價: $1,400
貴賓價: 9.5 折 $1,330
語言: 英文
頁數: 695
ISBN: 1292426934
ISBN-13: 9781292426938

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商品描述

A focus on the practical skills and important developments in business. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.

商品描述(中文翻譯)

著重於商業實務技能和重要發展的專業課程。國內外經濟最近發生的事件給企業帶來了前所未有的挑戰、興奮和失望，這也需要商業課程和教材的改變。《商業基礎》捕捉到了這些發展的廣泛重要性，並呈現了它們對當今企業的影響。第13版包括了新的實際案例和研究發現，幫助學生看到企業家如何將他們所學的概念付諸實踐，使本教材成為市場上最新和最相關的教材。

作者簡介

作者：Ronald J. Ebert
現職：University of Missouri-Columbia

作者：Ricky W Griffin
現職：Texas A&M University

作者簡介(中文翻譯)

作者：Ronald J. Ebert
現職：密蘇里大學哥倫比亞分校

作者：Ricky W Griffin
現職：德克薩斯A&M大學

目錄大綱

PART I: THE CONTEMPORARY BUSINESS WORLD
Ch 1 The Global Business Environment
Ch 2 Understanding Business Ethics and Social Responsibility
Ch 3 Entrepreneurship, New Ventures, and Business Ownership
Ch 4 Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
Ch 5 Managing the Business
Ch 6 Organizing the Business
Ch 7 Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
Ch 8 Employee Behavior and Motivation
Ch 9 Leadership and Decision Making
Ch10 Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
Ch11 Marketing Processes and Consumer Behavior
Ch12 Developing and Pricing Products
Ch13 Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
Ch14 Information Technology (IT) for Business
Ch15 The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
Ch16 Understanding Money and the Role of Banking
Ch17 Managing Business Finances