商品描述
Practical and straightforward solutions to everyday sales challenges
In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.
The author has included a comprehensive tactical appendix, so you can easily identify and locate the exact solution you need when you encounter a specific problem. You'll also find:
- Proven, grounded, and actionable techniques you can apply immediately to improve your sales performance
- Instructive stories and anecdotes drawn from Dunlap's decades of sales and sales training experience
- Insightful discussions of how the typical sales process and model has changed over the years and how to adapt to the new realities of the discipline
An engaging and eye-opening resource for early- and mid-career sales professionals, as well as business development and customer success practitioners, The Innovative Seller will also prove invaluable to managers and executives at quickly growing companies who seek to optimize their firms' sales processes and results.
商品描述(中文翻譯)
《創新銷售員：在AI和以客戶為中心的世界中保持步伐》是一本實用且直接面對日常銷售挑戰的解決方案。這本書由資深銷售領導者和培訓師Jake Dunlap撰寫，提供了一本專家指南，為銷售人員每天面臨的問題和疑問提供創新和有趣的答案。書中介紹了有效應對常見挑戰的策略，例如LinkedIn潛在客戶開發、銷售透明度、冷呼叫等等。
作者還在書中附上了一個詳盡的戰術附錄，讓您在遇到特定問題時能輕鬆找到所需的解決方案。書中還包括以下內容：
- 經過驗證、扎實且可行的技巧，您可以立即應用以提升銷售業績
- 作者根據自己數十年的銷售和銷售培訓經驗，提供了豐富的故事和實例
- 深入探討了銷售過程和模型多年來的變化，以及如何適應這個領域的新現實
《創新銷售員》是一本引人入勝且開眼界的資源，適合初、中級銷售專業人士以及業務拓展和客戶成功從業人員閱讀。同時，對於迅速成長的公司的管理者和高層來說，這本書也將對優化公司的銷售流程和結果非常有價值。
作者簡介
JAKE DUNLAP is the CEO and Founder of Skaled, a consultancy focused on helping global 2000 companies and start-ups grow by optimizing their sales process, people, and technology with customized, repeatable and sustainable strategies. Prior to Skaled, Jake headed Sales & Customer Success for Chartbeat. Within the first nine months of his tenure, he grew annual bookings by more than 300 percent year-over-year and nearly doubled monthly recurring revenue. Before that, Jake was the VP of Sales at Glassdoor, where he expanded the department from one to 40 employees and grew employer-direct revenue from $0 to nearly $1 million in monthly recurring revenue. Since launching Skaled in 2013, Jake has been a sought-after industry thought leader, quoted by Forbes, Inc., The New York Times, and Huffington Post.
作者簡介(中文翻譯)
JAKE DUNLAP 是 Skaled 的首席執行官和創始人，Skaled 是一家專注於幫助全球 2000 家公司和初創企業通過定制、可重複和可持續的策略來優化銷售流程、人員和技術的咨詢公司。在加入 Skaled 之前，Jake 曾擔任 Chartbeat 的銷售和客戶成功負責人。在他任職的前九個月內，年度訂單增長超過 300%，月度循環收入增長近乎翻倍。在此之前，Jake 是 Glassdoor 的銷售副總裁，他將該部門從一個員工擴展到 40 個員工，並將直接雇主收入從 0 美元增長到近 100 萬美元的月度循環收入。自 2013 年創立 Skaled 以來，Jake 一直是業界備受追捧的思想領袖，被《福布斯》、《Inc.》、《紐約時報》和《赫芬頓郵報》引用。
