Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
暫譯: 重塑：麥肯錫數位與人工智慧時代的競爭指南
Smaje, Kate, Zemmel, Rodney, Lamarre, Eric
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商品描述
In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.
McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections - creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.
商品描述(中文翻譯)
在《Rewired》中，全球最具影響力的管理顧問公司麥肯錫公司（McKinsey & Company）提供了一本經過實地驗證的操作手冊，這是他們自己的顧問用來幫助公司建立在數位和人工智慧時代中超越競爭對手的能力。
許多公司在數位轉型上陷入困境，無法取得實質進展。沒有快速的解決方案，但有一本行動手冊。答案在於重新設計您的業務，使數百、數千個團隊能夠利用技術持續創造卓越的客戶體驗、降低單位成本並產生價值。贏得競賽的是組織的能力。
麥肯錫數位部門的高層領導者埃里克·拉馬爾（Eric Lamarre）、凱特·斯梅吉（Kate Smaje）和羅德尼·W·澤梅爾（Rodney W. Zemmel）提供了六個全面部分的經驗分享，詳細說明了所需的步驟——創建轉型路線圖、建立人才儲備、採用新的運營模式、產生分散的技術環境以便團隊能夠創新、將數據嵌入各處，以及解鎖用戶採用和企業擴展。
經過多年測試、迭代、重構和再次測試，麥肯錫的數位和人工智慧轉型行動手冊在《Rewired》的頁面中得以體現。它包含診斷評估、運營模式設計、技術和數據架構圖、操作檢查清單、最佳實踐和詳細的實施方法，所有內容均以示範案例研究為例，並附有100多個展品的插圖。
《Rewired》適合那些準備捲起袖子，為了長期成功而進行艱苦工作的領導者。
作者簡介
ERIC LAMARRE is a senior partner and leads McKinsey Digital in North America. He is an engineer by training and worked in research at MIT on water waves and underwater acoustics before joining McKinsey. Eric has pioneered the development of McKinsey's Digital & AI client service methodologies and published extensively on the topic. He previously served as managing partner of McKinsey Canada. Eric is on the board of the Montreal Heart Institute Foundation. He is married and has two wonderful daughters.
KATE SMAJE is a senior partner at McKinsey and the global co-leader of McKinsey Digital. A history major at heart, Kate has spent the past 20+ years at McKinsey working with B2C companies. A frequent speaker and publisher on digital topics, she also works with clients across geographies and sectors to marry the power of technology and AI with the human change required to leap forward. She has experience as a chief technology officer and a self-proclaimed geeky interest in technology, continuous learning, and developing people. Kate is a trustee of Tommy's, the London-based children's charity.
RODNEY ZEMMEL is a senior partner at McKinsey and is the global co-leader of McKinsey Digital. He has served as the managing partner for McKinsey's New York and northeast offices in the United States, and led McKinsey's Healthcare Practice, working with clients in pharmaceuticals, biotechnology, and healthcare services. He is a recognized thought leader and previously co-authored the book Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy. Rodney started out as a molecular biologist and now partners with clients on digital transformations, AI, technology productivity, and digital business building.
作者簡介(中文翻譯)
ERIC LAMARRE 是麥肯錫北美的資深合夥人，負責麥肯錫數位部門。他受過工程訓練，曾在麻省理工學院從事水波和水下聲學的研究，之後加入麥肯錫。Eric 在麥肯錫的數位與人工智慧客戶服務方法論的發展上開創了先河，並在該主題上發表了大量文章。他曾擔任麥肯錫加拿大的管理合夥人。Eric 是蒙特利爾心臟研究所基金會的董事會成員。他已婚，育有兩位可愛的女兒。
KATE SMAJE 是麥肯錫的資深合夥人，也是麥肯錫數位部門的全球共同領導者。Kate 本質上是一名歷史學專業人士，過去20多年來在麥肯錫與B2C公司合作。作為數位主題的常客演講者和出版者，她還與來自不同地區和行業的客戶合作，將技術和人工智慧的力量與所需的人類變革結合起來，以實現飛躍。她擔任過首席技術官，並對技術、持續學習和人才發展有著自稱的極大興趣。Kate 是位於倫敦的兒童慈善機構 Tommy's 的受託人。
RODNEY ZEMMEL 是麥肯錫的資深合夥人，也是麥肯錫數位部門的全球共同領導者。他曾擔任麥肯錫在美國紐約及東北地區辦公室的管理合夥人，並領導麥肯錫的醫療保健業務，與製藥、生物技術和醫療服務領域的客戶合作。他是一位公認的思想領袖，曾共同撰寫書籍《Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy》。Rodney 起初是一名分子生物學家，現在與客戶合作進行數位轉型、人工智慧、技術生產力和數位商業建設。
