Hypernomics: Using Hidden Dimensions to Solve Unseen Problems

Howarth, Doug

  • 出版商: Wiley
  • 出版日期: 2024-01-31
  • 售價: $1,790
  • 貴賓價: 9.5$1,701
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 139420888X
  • ISBN-13: 9781394208883
  • 海外代購書籍(需單獨結帳)

商品描述

You've Never Seen What You've Always Needed to Know - Until Now

Invisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers you'll deal with, and every customer you'll ever see. To be successful, you need to understand them.

See them in detail in ways not possible with other methods.

Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesn't change economics so much as reveal it.

It's like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you can't with the unaided eye.

Sailors never navigate without a map. You shouldn't either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, don't have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have.

Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as

  • How could a restaurant increase revenue by 25% by rearranging seating?
  • How do you find, describe, and capitalize on open spaces in your market?
  • What happens when an NFL player decreases his forty-yard dash time by a quarter of a second?
  • If you tried to exceed a market's limitations, how could you lose $1B?
  • How do markets change over time?

Know what you need to. Discover Hypernomics.

商品描述(中文翻譯)

你從未見過你一直需要知道的東西 - 直到現在
隱形力量正在發揮作用。它們影響你購買或銷售的每一件事。它們影響你想要推向市場的每一個概念,你將與之打交道的所有供應商,以及你將見到的每一位客戶。要成功,你需要理解它們。
以其他方法無法實現的方式詳細了解它們。
《超級經濟學:使用隱藏的維度解決看不見的問題》發現市場的行為遵循由其中的買家和賣家設定的以前未知的法則。它揭示了這些規則以及如何檢測、描述和應用它們以獲得優勢。它並不是改變經濟學,而是揭示它。
就像用顯微鏡觀察池水、傾斜的望遠鏡觀察天空、聲納掃描海底一樣,《超級經濟學》讓你以肉眼無法看到的方式看進市場。
水手從不在沒有地圖的情況下航行。你也不應該這樣做,因為你的船可能會撞上礁石。《超級經濟學》讓你能夠創建市場地圖,顯示它們的空缺以及如何通過給予客戶他們想要、沒有的和負擔得起的東西來填補這些空缺。它找到他們的閾值和限制,以及對你所提供的任何產品的每一個可能特徵的反應。《超級經濟學》所描述的互動自人類誕生以來就存在。現在你終於可以看到它們並享受你的競爭對手所沒有的優勢。
經過13篇發表的論文、多個獎項、一項專利以及NASA、洛克希德·馬丁、維珍銀河和街上的一家餐廳等客戶的驗證,只有《超級經濟學》能夠讓你解決各種問題,例如:
- 一家餐廳如何通過重新安排座位增加25%的收入?
- 如何找到、描述和利用市場中的空白空間?
- 當一名美式足球運動員將他的四十碼衝刺時間減少四分之一時會發生什麼?
- 如果你試圖超越市場的限制,你如何損失10億美元?
- 市場隨時間如何變化?
了解你需要的知識。發現《超級經濟學》。

作者簡介

DOUG HOWARTH is the founder and CEO of Hypernomics Inc., a firm focusing on 4D market analytics. For the 31 years prior, he worked for Lockheed Martin's Skunk Works, where he worked as the F-117 Stealth Fighter Manufacturing Program Manager and retired as the head of their Parametric Analysis group.

作者簡介(中文翻譯)

DOUG HOWARTH 是 Hypernomics Inc. 的創始人兼首席執行官,該公司專注於4D市場分析。在此之前的31年裡,他在洛克希德·馬丁公司的Skunk Works工作,擔任F-117隱形戰鬥機製造計劃經理,並退休時擔任他們的參數分析組負責人。

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