Unleadership: Make Building Relationships Your Business
Stratten, Scott, Stratten, Alison
- 出版商: Wiley
- 出版日期: 2024-02-28
- 售價: $1,190
- 貴賓價: 9.5 折 $1,131
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394223382
- ISBN-13: 9781394223381
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商品描述
You don't know what it's like to work for you.
Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!
In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.
You'll also find:
- Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments
- A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company
- Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader
There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!
商品描述(中文翻譯)
「你不知道為你工作是什麼感覺。」想知道如何透過數據挖掘贏得員工的心和思想嗎？或者如何利用個性分析來提升員工的商業價值？那就買本其他書吧！在《非領導力：以建立關係為業務》中，你將學習如何運用老派、真實和真摯的人性來領導你的團隊並建立連結。作者Scott和Alison Stratten結合了商業諷刺和永恆的建議，通過與金融、娛樂、旅遊和酒店業領導者的數十次訪談，向你展示如何拋棄試算表，記住如何變得出色！這本書充滿了適合全新商業領導者、獨立創業者以及管理更大團隊的人的案例研究。
你還會找到：
- 與知名商業領導者的訪談，充滿了寶貴的智慧和真實的人性時刻
- 來自UnMarketing.com的人們直接提供的有趣而真實的閱讀體驗，該公司是一家世界領先的病毒式營銷公司
- 對追隨者、員工和團隊成員真正激發的、以及他們在一位出色領導者中尋找的內容的未過濾和引人入勝的評論
市面上有很多書試圖將領導力簡化為乏味的統計數據和冷漠的個人檔案，但這本書不是其中之一。這是一本為領導者們打造的書，他們希望與自己的團隊建立真實而誠懇的聯繫，以建立一個能夠取得成果的敏捷團隊。這是一本由人類為人類寫的書。立即入手一本吧！
作者簡介
SCOTT and ALISON STRATTEN--the bestselling authors of UnMarketing, UnSelling, and UnBranding--are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott's presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she's the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).
作者簡介(中文翻譯)
SCOTT和ALISON STRATTEN——暢銷書作家《UnMarketing》、《UnSelling》和《UnBranding》的作者——回來了！他們一起將他們的更好商業實踐帶給了全球成千上萬的人。像百事可樂、薩克斯第五大道、IBM、Remax、微軟等企業都勇敢地希望得到他們的建議。Scott是一位屢獲殊榮的主題演講者，以他的活力、激情、知識、幽默和馬尾辮而聞名。他的現場和虛擬演講將UnMarketing活靈活現地呈現出來，激勵與會者，創造觀眾會記住並從中學習的經歷。Scott的演講不僅讓人們發笑和思考，還能讓人們付諸行動，縮小虛擬和現實世界之間的商業差距。Alison在UnMarketing中負責大部分的寫作（他們的七本書總共有超過二十五萬字），所以當你發現拼寫或語法錯誤時，你需要向她提供反饋。《UnLeadership》是他們一起撰寫的第七本書，代表了他們對商業世界變化的看法，這些看法來自他們的創業經歷、兩個半學位（Alison）、作為員工的短暫時間（兩人）以及在世界各地向觀眾大喊大叫（Scott；Alison更加有禮貌）。
