Entrepreneurship, 6/e (Paperback)
暫譯: 創業學，第6版 (平裝本)

本書序言

● 擴充內容反映當前創業領域的最新方法和發展

● 新增數位行銷章節，包括實際策略和挑戰

● 新增有關人工智慧在創業過程中角色和影響的內容，特別是在原型設計方面

● 更新各國創業競爭力的討論

● 修訂有關新想法和商業模式原型設計的材料

● 新增章末案例、範例和參考資料

本書特色

● 幫助學生發展包容性的觀點，了解企業如何誕生、成長以及成功或失敗

● 涵蓋創業過程的所有階段，從創業前到收穫，包括融資、商業規劃和創建現實的財務預測

● 提供最新且平衡的所有概念和案例的闡述

● 包含面對每章所討論問題的創業者的實際案例

● 提供“機會日誌”，讓學生反思所學並考慮如何將其應用於未來的職業生涯

● 包括範本課程大綱、章節大綱、案例講義、圖片庫、討論問題、測驗題庫、課堂活動及其他教學資源

Andrew Zacharakis is John H. Muller, Jr. Chair in Entrepreneurship at Babson College. He is the Director of the Babson College Entrepreneurship Research Conference and past president of the Entrepreneurship Division of the Academy of Management. His writings and research focus on two major areas of entrepreneurship, the venture capital decision-making process and entrepreneurial growth strategies. Professor Zacharakis has been featured in The Wall Street Journal, The Boston Globe, the Bloomberg Small Business Report, and NPR Morning Edition.

Andrew C. Corbett is Paul T. Babson Distinguished Professor of Entrepreneurial Studies and Faculty Director for the Butler Institute for Free Enterprise through Entrepreneurship at Babson College. His research examines behavioural aspects of the venturing process, corporate entrepreneurship and growth. Professor Corbett is also a Visiting Professor of Entrepreneurship at Nord University Business School in Bodo, Norway, and serves as a Director of the Board for the United States Association of Small Business and Entrepreneurship (USASBE).

William D. Bygrave is Emeritus Professor of Entrepreneurship at Babson College, where he served as Director of The Center for Entrepreneurial Studies from 1993 to 1999. Bygrave founded a venture capital-backed high-tech startup, managed a division of a NYSE-listed company, co-founded a pharmaceutical database company, and sat on the investment committee of a venture capital firm. He has published more than 50 papers on venture capital, entrepreneurship, nuclear physics, hospital pharmaceuticals, and philosophy of science.

安德魯·扎卡拉基斯是巴布森學院約翰·H·穆勒（John H. Muller, Jr.）創業講座教授。他是巴布森學院創業研究會議的主任，以及管理學院創業部門的前任會長。他的著作和研究主要集中在創業的兩個主要領域：風險投資決策過程和創業成長策略。扎卡拉基斯教授曾在《華爾街日報》（The Wall Street Journal）、《波士頓環球報》（The Boston Globe）、彭博小型企業報告（Bloomberg Small Business Report）和NPR晨間版（NPR Morning Edition）中被報導。

安德魯·C·科貝特是巴布森學院保羅·T·巴布森（Paul T. Babson）創業研究卓越教授及巴布森學院自由企業與創業巴特勒研究所的教學主任。他的研究探討創業過程中的行為方面、企業創業和成長。科貝特教授同時是挪威博多的北方大學商學院創業訪問教授，並擔任美國小型企業與創業協會（USASBE）董事會成員。

威廉·D·拜格雷夫是巴布森學院創業榮譽教授，曾於1993年至1999年擔任創業研究中心主任。拜格雷夫創立了一家風險投資支持的高科技初創公司，管理過一家上市公司的部門，並共同創辦了一家製藥數據庫公司，還曾在一家風險投資公司的投資委員會任職。他在風險投資、創業、核物理、醫院藥品和科學哲學等領域發表了超過50篇論文。

1 An Opportunity to Lift All: The Power of Entrepreneurship
2 The Entrepreneurial Process
3 Opportunity Recognition, Shaping, and Reshaping
4 Prototyping Your Ideas
5 The Importance of Business Models
6 Entrepreneurial Marketing
7 Digital Marketing for Entrepreneurs
8 Building the Founding Team
9 The Business Planning Process
10 Building Your Pro Forma
11 Raising Money for Starting and Growing a Business
12 Debt and Other Forms of Financing
13 Legal and Tax Issues, Including Intellectual Property
14 Entrepreneurial Growth

1 An Opportunity to Lift All: The Power of Entrepreneurship

2 The Entrepreneurial Process

3 Opportunity Recognition, Shaping, and Reshaping

4 Prototyping Your Ideas

5 The Importance of Business Models

6 Entrepreneurial Marketing

7 Digital Marketing for Entrepreneurs

8 Building the Founding Team

9 The Business Planning Process

10 Building Your Pro Forma

11 Raising Money for Starting and Growing a Business

12 Debt and Other Forms of Financing

13 Legal and Tax Issues, Including Intellectual Property

14 Entrepreneurial Growth