Professional Web Design, 4/e : Techniques and Templates (Paperback)

This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques. Using easy-to-understand language and concepts, the book teaches designers and developers how to create professional-quality CSS-based designs. Search Engine Optimization (SEO) is explored, giving the reader a strong, basic understanding of how to get sites to rank better in search engines. Conversion Rate Optimization (CRO) also is explained, helping the designer create a more efficient site for the users who are already visiting. You'll get the benefit of the author's experience. With more than 15 years of experience as a Web designer for Fortune 500 companies, non-profits, and small businesses alike, Eccher has learned numerous tips and techniques of the trade and discloses them here, saving you time and aggravation by alerting you to potential pitfalls.

這本書是設計師必備的書籍，想要擴展技能並提升設計品質的設計師不能錯過。在今天的市場上，學習CSS技術並不斷提升設計和開發技能對每個網頁設計師來說都是必要的。《專業網頁設計：技巧與範本》的目標是通過一般討論、案例研究和具體的提示和技巧，教育初學者到中級網頁設計師有關網頁設計的各種問題。本書使用易於理解的語言和概念，教導設計師和開發人員如何創建專業質量的基於CSS的設計。書中還探討了搜索引擎優化（SEO），讓讀者對如何使網站在搜索引擎中排名更高有一個堅實的基礎理解。同時還解釋了轉化率優化（CRO），幫助設計師為已經訪問的用戶創建更高效的網站。你將受益於作者的經驗。作為一名網頁設計師，Eccher在財富500強公司、非營利組織和小企業等方面擁有超過15年的經驗，他在這裡分享了許多行業的技巧和技巧，通過提醒潛在的陷阱，為你節省時間和煩惱。