Drupal 6 Search Engine Optimization (Paperback)

Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites

• Concise, actionable steps for increasing traffic to your Drupal site
• Learn which modules to install and how to configure them for maximum SEO results
• Create search engine friendly and optimized title tags, paths, sitemaps, headings, navigation, and more
• A practical, step-by-step guide that takes the mystery out of Drupal SEO

In Detail

The earlier a site appears in the search results list, the more visitors it will receive from the search engine. Despite several advantages, many Drupal sites suffer with poor search engine standings. Perhaps you are aware of the importance of SEO for increasing traffic to your site, but do you know how to apply it to your Drupal site? Here comes the first book about search engine optimization for Drupal sites.

This practical, step-by-step guide takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines. This isn't a book of Drupal SEO theory - it's a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.

With this book and basic Drupal 6 knowledge - how to log in, create content, and install modules - you can build a perfectly search engine optimized web site. Each chapter uses easy, step-by-step instructions to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site. You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines. If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.

What you will learn from this book?

Working through this book you will:

• Explore 10 SEO mistakes you must avoid to achieve top ranking and increase traffic on your site
• Get to grips with all the Drupal modules that are essential for SEO and may help your site rank well
• Create page titles and paths that search engines (and users) will love
• Learn about the 3 critical SEO problems that plague most Drupal sites and how to fix them
• Optimize video, images, and other media in your Drupal site so that search engine spiders can read their content
• Write content that users and the search engines will love and fix problems with duplicate content, robots.txt files, and .htaccess
• Set up systems in Drupal to automatically tag and organize your content
• Maximize the value of RSS, site speed, and Page rank in your Drupal site
• Implement usability testing, A/B testing, and conversions best practices to turn visits into revenue for your business
• Keep your site on a path of constant and never-ending improvement

Approach

This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. You will install and configure a selection of Drupal modules - each of which will move you one step closer to optimization. Chapter-by-chapter, your Drupal site will become more optimized so that by the end of the book, your site is 100% ready for Google.

Who this book is written for?

This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.

使用專業的SEO技巧、模組和最佳實踐，讓Drupal網站在搜索引擎中排名靠前。

- 提供簡潔、可行的步驟，以增加Drupal網站的流量。
- 學習安裝哪些模組以及如何配置它們以獲得最佳的SEO效果。
- 創建搜索引擎友好且優化的標題標籤、路徑、網站地圖、標題、導航等。
- 一本實用的、逐步指南，揭示Drupal SEO的奧秘。

網站在搜索結果列表中出現得越早，就會從搜索引擎獲得越多的訪問者。儘管有幾個優勢，但許多Drupal網站在搜索引擎排名上表現不佳。也許您已經意識到了SEO對於增加網站流量的重要性，但您知道如何將其應用到Drupal網站嗎？這就是第一本關於Drupal網站搜索引擎優化的書。

這本實用的、逐步指南通過向您展示當今頂尖營銷專家的技巧，揭示了Drupal搜索引擎優化（SEO）的奧秘，幫助您在搜索引擎中獲得頂級排名。這不是一本關於Drupal SEO理論的書籍，而是一本實用指南，向您展示應該安裝哪些模組，使用哪些設置，以及數十個最緊密保護的“行業秘訣”，讓您的網站優化，排名更高，並獲得更多利潤。

通過這本書和基本的Drupal 6知識（如如何登錄、創建內容和安裝模組），您可以建立一個完全優化的搜索引擎網站。每一章都使用簡單的逐步指示，引導您完成Drupal SEO模組、配置和內容的設置，以增加網站的流量。您首先需要檢查應該使用哪些模組和工具來優化您的網站，如何設置分析等。隨後的每一章都詳細介紹了在Drupal中實施這些功能的方法。後面的章節涵蓋了網站組織、A/B測試和自動內容標記等主題，以最大程度地優化SEO並提高網站的轉化率。完成本書後，您將實施所需的更改，以在搜索引擎中排名良好。如果您想最大化Drupal 6網站的投資回報，並在不使用Drupal的競爭對手面前獲得顯著優勢，那麼這本書就是為您而寫的。想象一下，當您的網站經過優化，訪問者數量增加並轉化為付費客戶時，您將會感到多麼棒。

本書將教您以下內容：
- 通過避免10個SEO錯誤，實現頂級排名並增加網站流量。
- 熟悉對於SEO至關重要並有助於網站排名的所有Drupal模組。
- 創建搜索引擎（和用戶）喜愛的頁面標題和路徑。
- 了解困擾大多數Drupal網站的3個關鍵SEO問題以及如何解決它們。
- 優化Drupal網站中的視頻、圖片和其他媒體，以便搜索引擎蜘蛛可以讀取其內容。
- 撰寫用戶和搜索引擎喜愛的內容，並解決重複內容、robots.txt文件和.htaccess等問題。
- 在Drupal中設置系統，自動標記和組織您的內容。
- 在Drupal網站中最大化RSS、網站速度和Page rank的價值。
- 實施可用性測試、A/B測試和轉化最佳實踐，將訪問轉化為業務收入。
- 讓您的網站不斷改進，持續進步。

這是一本實用的、實踐性的書籍，基於對Drupal的優化技術。每一章都以重要概念的簡要概述開始，然後迅速轉入您可以立即採取的實際步驟。在整本書中，您將獲得清晰的指導，以實施有效的SEO技術。