UX Strategy: How to Devise Innovative Digital Products that People Want (Paperback)
暫譯: UX 策略：如何設計人們渴望的創新數位產品 (平裝本)

Jaime Levy

UX Strategy: How to Devise Innovative Digital Products that People Want (Paperback)

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商品描述

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

商品描述(中文翻譯)

使用者體驗（UX）策略需要商業策略與UX設計的巧妙結合，但直到現在，還沒有一個易於應用的框架來執行它。本實用指南介紹了輕量級的策略工具和技術，幫助您和您的團隊打造人們想要使用的創新多裝置產品。

無論您是企業家、UX/UI設計師、產品經理，或是內部創業團隊的一員，本書教授的簡單到進階的策略，您都可以立即在工作中使用。除了商業案例、歷史背景和現實世界的例子外，您還將通過與頂尖策略師的訪談獲得不同的觀點。

- 通過臨時角色（provisional personas）和客戶發掘技術來定義和驗證您的目標使用者
- 進行競爭研究和分析，以探索擁擠的市場或創造獨特價值的機會
- 通過使用原型進行結構化實驗，讓您的團隊專注於產品的主要效用和商業模式
- 設計UX漏斗，通過將期望的使用者行為映射到有意義的指標來提高客戶參與度

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