Tapworthy: Designing Great iPhone Apps (Paperback)

Josh Clark

  • 出版商: O'Reilly
  • 出版日期: 2010-07-27
  • 定價: $1,400
  • 售價: 2.1$299
  • 語言: 英文
  • 頁數: 322
  • 裝訂: Paperback
  • ISBN: 1449381650
  • ISBN-13: 9781449381653
  • 立即出貨(限量) (庫存=3)

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商品描述

So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.

Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.

  • Develop your ideas from initial concept to finished design
  • Build an effortless user experience that rewards every tap
  • Explore the secrets of designing for touch
  • Discover how and why people really use iPhone apps
  • Learn to use iPhone controls the Apple way
  • Create your own personality-packed visuals
Ten Tips for Crafting Your App’s Visual Identity

  • Choose a personality. Don’t let your app’s personality emerge by accident. Before you start designing, choose a personality for your app. The right personality for the right audience and features makes an app irresistible and creates a bonafide emotional connection. Tapworthy designs have the power to charm and beguile.
  • Voices (left) has a Vaudeville personality appropriate to a funny-voices novelty app. iShots Irish Edition (right) creates a gritty dive-bar ambience for its collection of drink recipes.

  • Favor standard controls. Because they’re commonplace, the standard set of controls is sometimes dismissed as visually dull. Not so fast: commonplace means familiarity and ease for your audience. Conventions are critical to instant and effortless communication. Before creating a brand new interface metaphor or inventing your own custom controls, ask whether it might be done better with the built-in gadgetry.

  • A coat of paint. Standard controls don’t have to be dreary. Use custom colors and graphics to give them a fresh identity. This technique requires a light touch, however; don’t distract from the content itself or drain the meaning from otherwise familiar controls.
  • Wine Steward uses standard lists (known as table views in iOS) but creates a vintage ambience by draping a backdrop image across the screen. The app adds a parchment graphic to the background of each table cell, making each entry appear to be written on an aged wine label. The burgundy-tinted navigation bar maintains the app’s wine flavor.

  • • You stay classy. Luxurious textures applied with taste increase your app’s perceived value.

  • • Keep it real. Realistic lighting effects and colors create elements that invite touch and create an emotional attachment. They also provide subtle guidance about what your audience can interact with.

  • • Borrow interface metaphors from the physical world. Lean on users’ real- world experience to create intuitive experiences. People will try anything on a touchscreen, for example, that they’d logically try on a physical object or with a mouse-driven cursor. Besides these practical benefits, using an everyday object as an interface metaphor imbues an app with the same associations that folks might have with the real McCoy--a shelf of books, a retro alarm clock, a much-used chessboard, a toy robot.

  • • Don’t be afraid to take risks. Make sure your interfaces are intuitive, sure, but don’t be afraid to try something completely new and different. Designers and developers are hatching fresh iPhone magic every day, and there’s still much to explore and invent. While you should look hard at whether you might accomplish what you need to do with standard controls, it’s also worth asking, Am I going far enough?

  • The app icon is your business card. The icon carries disproportionate weight in the marketing of your app, and it’s important to give it disproportionate design attention, too. Be descriptive more than artistic. Make your app icon a literal description of your app’s function, interface, name, or brand.

  • Use a dull launch image. Disguise your app’s launch image as the app background for a faster perceived launch. Always cultivate the illusion of suspended animation when switching in and out of your app.

  • Be kind to new users. Provide simple welcome-mat pointers for first-timers. Beware of more complex help screens; they’re warning signs of an overcomplicated interface.

商品描述(中文翻譯)

你有一個iPhone應用程式的點子 - 就像地球上的每個人一樣。通過優雅的設計、高效的可用性和豐富的個性,讓你的應用程式與眾不同。這本易於理解且寫得很好的指南,通過實用原則和豐富的視覺示例,向你展示如何為iPhone和iPod Touch設計出色的用戶體驗。

無論你是設計師、程序員、經理還是營銷人員,Tapworthy教你“思考iPhone”,並在設計過程中幫助你提出正確的問題 - 並獲得正確的答案。你將探索設計、心理學、文化、人體工學和可用性等因素如何結合在一起創造出一個令人愉悅的應用程式。在此過程中,你將從Facebook、《今日美國》、Twitterrific等應用程式的設計師那裡獲得幕後見解。

- 從最初的概念到完成的設計,發展你的想法
- 建立一個無懈可擊的用戶體驗,為每一次點擊提供回報
- 探索觸控設計的秘密
- 發現人們真正使用iPhone應用程式的方式和原因
- 學習如何按照蘋果的方式使用iPhone控制元件
- 創建充滿個性的視覺效果

「打造應用程式視覺識別的十個技巧」

1. 選擇一個個性。不要讓你的應用程式的個性無意中浮現。在開始設計之前,為你的應用程式選擇一個個性。適合目標受眾和功能的正確個性會使應用程式具有吸引力,並建立真正的情感聯繫。令人愉悅的設計具有迷人的力量。

2. 偏愛標準控制元件。由於它們普遍存在,標準控制元件有時被視為視覺上乏味。但不要急著下結論:普遍存在意味著對你的受眾來說熟悉和容易使用。慣例對於即時和輕鬆的溝通至關重要。在創建全新的界面隱喻或發明自己的自定義控制元件之前,請問是否可以使用內建的工具更好地完成。

3. 一層塗料。標準控制元件不一定要單調無味。使用自定義顏色和圖形賦予它們新鮮的身份。然而,這種技巧需要輕觸,不要分散注意力,也不要剝奪熟悉控制元件的含義。

「Wine Steward」使用標準列表(在iOS中稱為表視圖),但通過在屏幕上添加背景圖像,營造出一種古老的酒樓氛圍。該應用程式在每個表格單元格的背景上添加了一個羊皮紙圖形,使每個條目看起來像是寫在陳年葡萄酒標籤上。酒紅色的導航欄保持了應用程式的葡萄酒風味。