Yammer: Collaborate, Connect, and Share

Build a successful Yammer implementation, make your workplace social and collaborative, create a culture of sharing, form expert communities and generate innovative solutions. Besides, this book will help to enhance your collaboration your suppliers, partners, and clients. 

The author starts by giving an introduction to social collaborations and successful implementations of Yammer. Along the way, he explains the art of community management in Yammer using his hands-on experience of building communities. He then explains methods to keep a Yammer network engaged followed by a description of running a campaign on Yammer. 

The second part of Yammer begins with ways you can engage entire organizations, including executives, on Yammer along with methods to measure the success of a Yammer network. You’ll see how to get to grips with integrating Yammer with an existing platform and how to collaborate with customers, suppliers, and partners using Yammer. Finally, you’ll learn various innovative techniques of communication using Yammer and explore the author’s vision of the next-generation Yammer platform

After reading this book you will understand how to make successful Yammer implementations, engage communities on Yammer, and  accomplish business goals using Yammer.

What You Will Learn

• Master the art of community management
• Make your organization digital by implementing and integrating Yammer 
• Break silos and create a collaborative workforce
• Keep Yammer groups live and full of participation
• Improve collaboration between suppliers, partners, and clients
• Measure the success of your Yammer network
• Increase employee engagement on Yammer 

Who This Book Is For

Yammer adoption managers, community managers, customer success managers, and Yammer group admins. 

建立一個成功的 Yammer 實施，使您的工作場所變得社交和協作，創造共享文化，形成專家社群並產生創新解決方案。此外，本書還將幫助您加強與供應商、合作夥伴和客戶的協作。

作者首先介紹了社交協作和成功的 Yammer 實施。在此過程中，他通過自己建立社群的實踐經驗，解釋了在 Yammer 中進行社群管理的藝術。然後，他解釋了保持 Yammer 網絡參與的方法，並描述了在 Yammer 上運行活動的方式。

《Yammer》的第二部分從如何在 Yammer 上吸引整個組織開始，包括高管，以及測量 Yammer 網絡成功的方法。您將了解如何掌握將 Yammer 與現有平台集成的技巧，以及如何使用 Yammer 與客戶、供應商和合作夥伴進行協作。最後，您將學習使用 Yammer 進行各種創新的溝通技巧，並探索作者對下一代 Yammer 平台的願景。

閱讀本書後，您將了解如何實現成功的 Yammer 實施，吸引 Yammer 社群，並使用 Yammer 實現業務目標。

您將學到什麼：

- 掌握社群管理的藝術
- 通過實施和集成 Yammer 使組織數字化
- 打破隔閡，創建協作的勞動力
- 保持 Yammer 群組活躍並充滿參與
- 改善與供應商、合作夥伴和客戶之間的協作
- 測量您的 Yammer 網絡的成功
- 提高員工在 Yammer 上的參與度

本書適合以下人士閱讀：

- Yammer 採用經理
- 社群經理
- 客戶成功經理
- Yammer 群組管理員