Analytics for Retail: A Step-By-Step Guide to the Statistics Behind a Successful Retail Business

Okunev, Rhoda

  • 出版商: Apress
  • 出版日期: 2022-06-26
  • 售價: $1,390
  • 貴賓價: 9.5$1,321
  • 語言: 英文
  • 頁數: 152
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484278291
  • ISBN-13: 9781484278291
  • 相關分類: 機率統計學 Probability-and-statistics
  • 海外代購書籍(需單獨結帳)


Analytics for Retail
Chapter 1: The Basics of Statistics
Chapter 2: The Normal Curve
Chapter 3: Probability and Percentages and Their Practical Business Uses
Chapter 4: Retail Math: Basic, Inventory, Productivity, and Growth Rate Metrics
Chapter 5: Financial Ratios
Chapter 6: Using Frequencies and Percentages to Create Stories from Charts
Chapter 7: Hypothesis Testing and Interpreting Results
Chapter 8: Pearson Correlation and Simple Regressions
Chapter 9: Independent t-test
Chapter 10: Putting it all Together: An Email Campaign
Chapter 11: Forecasting: Planning for Future Scenarios
Chapter 12: Epilogue
Appendix A: Accounting Spreadsheet
Appendix B: Book Email Spreadsheet
Appendix C: Forecasting Spreadsheet
Appendix D: Data Types
Appendix E: Math Review


Rhoda Okunev is an Associate in Professional Studies at Columbia University's School of Applied Analytics department. Rhoda teaches math and statistics at Nova Southeastern University. Rhoda taught at the Fashion Institute of Technology Continuing Education department in the Retail Analytics department where she created her own Applied Analytics course. She also taught math and statistics at the Fashion Institute of Technology in New York.

Rhoda has a Master's in Mathematics from the Courant Institute at New York University, a Master's in Biostatistics from Columbia University, and a Master's in Psychology from Yeshiva University. She also has an Advanced Certification in Finance from Fordham University. Rhoda has worked in portfolio management and market risk for over 10 years at a rating agency, clearing house and bank. Rhoda has also extensive experience in research and statistical programming at Harvard University, Massachusetts General Hospital, Columbia Presbyterian Hospital, Cornell Medical Center, Massachusetts Department of Public Health, and Emblem Health (HIP).