Data Science and Analytics for Smes: Consulting, Tools, Practical Use Cases
Tolulope, Afolabi Ibukun
- 出版商: Apress
- 出版日期: 2022-09-29
- 售價: $1,560
- 貴賓價: 9.5 折 $1,482
- 語言: 英文
- 頁數: 335
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484286693
- ISBN-13: 9781484286692
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相關分類:
Data Science
海外代購書籍(需單獨結帳)
商品描述
Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations.
SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.
This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business. What You'll Learn
Who This Book Is For
Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts
SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain.
This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business. What You'll Learn
- Create and measure the success of their analytics project
- Start your business analytics consulting career
- Use solutions taught in the book in practical uses cases and problems
Who This Book Is For
Business analytics enthusiasts who are not particularly programming inclined, small business owners and data science consultants, data science and business students, and SME (small-to-medium enterprise) analysts
商品描述(中文翻譯)
精通商業分析顧問的技巧和技術，專門適用於中小型企業（SME）。本書旨在幫助您磨練商業分析技能，應用數據科學技術來解決問題，改善企業運營的多個方面。
中小型企業正在尋找使用數據科學和分析的方法，隨著數字革命的持續進行，這種需求變得越來越迫切。本書涵蓋的主題將幫助提供實施數據科學在小企業中所需的知識優勢。小企業對數據分析的需求與自由職業數據科學顧問機會的增加相結合；因此，本書將提供有關如何在這個新領域中運營的見解。
本書採用自助方式進行分析，介紹了在線易於使用且無需編程的工具。數據科學將使中小型企業更清楚地了解客戶忠誠度、市場細分、銷售和收入增加等方面。
《中小企業的數據科學與分析》專注於小企業，探索可以幫助它們在業務上取得更大成功的分析和數據。
您將學到什麼：
- 創建並衡量分析項目的成功
- 開始您的商業分析顧問職業生涯
- 在實際案例和問題中應用本書教授的解決方案
適合閱讀對象：
- 對商業分析感興趣但不特別擅長編程的人
- 小企業業主和數據科學顧問
- 數據科學和商業學生
- 中小型企業（SME）分析師
