Building a Software Company: How to Drive Business Value Through Software

There is a call to action reverberating in company boardrooms, earnings calls, technology conferences, and IT departments: every company should be a software company. The call makes intuitive sense. Software, when done right, creates infinite business leverage. It is not a coincidence that 7 out of 10 largest companies in the world are software companies. But how does a company become a software company? This book will​ help enterprises transform into a software company.
The software-driven future that Marc Andreessen predicted in his now-famous 2011 essay is here but unevenly distributed. While enterprises, and teams within, grasp the software technologies, they lack the context to leverage them -- much less understand the fundamental principles that drive the business value from software: What is the real essence of the software-based transformation? If every enterprise is implementing the same technologies, what is the source of differentiation? How do you manage the inherent complexity of software such that it doesn't destroy software's value? How do you build and nurture talent so that it is empowered to create the best solutions for your customers' problems? This book will answer all of that and more.
The boundary between enterprise and consumer software is rapidly blurring. IEEE reports that 40% of the cost of a new car comes from software . Elsewhere, software is becoming synonymous with medical devices and therapeutics . FinTech and EdTech trends are primarily about personalization through software at an internet-scale. The struggling enterprises are up against it. They have no choice but to figure out how to ship consumer-grade software. It is an existential problem for them.
This book compiles the timeless principles of building good software, yet often disregarded while building and deploying software products for enterprises.
What You'll Learn

• Leverage people to build creative software solutions
• Manage development complexity so that we keep software focused on user problems
• Understand software technology as a means of producing value

Who This Book Is ForEnterprise Executive Management, Enterprise IT Management Professionals, Software Practitioners within Enterprise

在公司董事會、盈利電話會議、科技會議和IT部門中，有一個行動呼籲：每家公司都應該成為一家軟體公司。這個呼籲在直覺上是有道理的。當軟體做得好時，可以創造無限的商業槓桿。世界上最大的10家公司中有7家是軟體公司，這並非巧合。但是，一家公司如何成為一家軟體公司呢？這本書將幫助企業轉型成為一家軟體公司。

馬克·安德森在他那篇如今著名的2011年文章中預測的軟體驅動未來已經來臨，但分佈不均。雖然企業及其內部的團隊掌握了軟體技術，但他們缺乏運用這些技術的背景知識，更不用說理解從軟體中獲得商業價值的基本原則：軟體轉型的真正本質是什麼？如果每個企業都在實施相同的技術，差異化的來源是什麼？如何管理軟體的固有複雜性，以免破壞軟體的價值？如何建立和培養人才，使其有能力為客戶的問題創造最佳解決方案？這本書將回答所有這些問題以及更多。

企業軟體和消費者軟體之間的界線正在迅速模糊。IEEE報告稱，新車成本中有40％來自軟體。在其他地方，軟體正成為醫療設備和治療方法的代名詞。金融科技和教育科技的趨勢主要是通過互聯網規模的軟體實現個性化。陷入困境的企業面臨著這個問題。他們別無選擇，只能找出如何交付消費者級別的軟體。這對他們來說是一個存在性的問題。

這本書匯編了建立良好軟體的永恆原則，然而在為企業建立和部署軟體產品時常常被忽視。

你將學到什麼：
- 利用人才來建立創新的軟體解決方案
- 管理開發複雜性，使軟體專注於用戶問題
- 了解軟體技術作為創造價值的手段

適合閱讀對象：
- 企業高層管理人員
- 企業IT管理專業人員
- 企業內的軟體從業人員

Amarinder Sidhu is a Managing Director at ConvergeHEALTH by Deloitte. He creates health and medical software products, and manages a portfolio of software products that enable patient engagement for health enterprise companies. He loves understanding and applying technology to solve real business problems, from ideation to deployment. He has learned all aspects of enterprise software through hands-on work in product management, software development, and business strategy and is passionate about building great product and software engineering teams because great teams build great software. He had presented at conferences like Salesforce's Dreamforce and AWS's Re: Invent.

Amarinder Sidhu 是德勤旗下 ConvergeHEALTH 的董事總經理。他負責開發醫療軟體產品，並管理一系列軟體產品，以協助健康企業公司與患者進行互動。他熱愛理解並應用科技來解決實際的商業問題，從構思到實施都能夠涵蓋。他透過在產品管理、軟體開發和商業策略方面的實際工作，學習了企業軟體的各個層面，並且對於建立優秀的產品和軟體工程團隊充滿熱情，因為優秀的團隊能夠打造出優秀的軟體。他曾在 Salesforce 的 Dreamforce 和 AWS 的 Re: Invent 等會議上發表演講。