Demystifying Digital Transformation: Non-Technical Toolsets for Business Professionals Thriving in the Digital Age
暫譯: 揭開數位轉型的神秘面紗：商業專業人士在數位時代蓬勃發展的非技術工具集
Sehgal, Attul
- 出版商: Apress
- 出版日期: 2023-12-28
- 售價: $1,850
- 貴賓價: 9.5 折 $1,758
- 語言: 英文
- 頁數: 410
- 裝訂: Quality Paper - also called trade paper
- ISBN: 148429498X
- ISBN-13: 9781484294987
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相關分類:
大數據 Big-data、管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
相關主題
商品描述
Equip yourself with tools to approach digital transformation within your organization successfully. Today, over 80% of digital transformation engagements fail to reach their objectives (as reported through a survey by Couchbase). The challenge to overcome is that the pace of change in digital has left business users falling behind. Geared towards non-technical professionals, this book seeks to get executives on track to lead this innovation wave.
Data as the prime lever in this innovation wave has accelerated the pace of change from earlier innovation waves by 25 years. Companies are finding it hard to adapt as their internal processes do not allow such rapid changes. Companies are stuck with outdated tools to manage DX projects. This leads to outsourcing the responsibility for DX to IT teams and outside system developers and causing great problems.
Toolsets from data visualization, simulated prototyping, video editing and Whiteboarding will be introduced and simplified to show you can use simplify them to deliver on your business goals. Case studies that feature the digital transformation journeys of companies like Hertz, BBC, Domino's Pizza and more will be explored.
What You'll Learn
- Derive business outcomes and KPIs to successfully direct digital transformation Initiatives
- Work with new toolsets that business owners can use to effectively collaborate with data scientists, data analysts and data engineers
- Recognize valuable data and align data monetization with business goals
Who This Book is For
Non-technical business owners and professionals
商品描述(中文翻譯)
為自己配備工具，以成功應對組織內的數位轉型。根據Couchbase的調查，目前超過80%的數位轉型專案未能達成其目標。需要克服的挑戰是，數位變革的速度使商業用戶無法跟上。這本書針對非技術專業人士，旨在幫助高層主管掌握這波創新浪潮。
數據作為這波創新浪潮的主要杠桿，將變革的速度比早期的創新浪潮加快了25年。企業發現很難適應，因為其內部流程無法支持如此快速的變化。企業仍然使用過時的工具來管理數位轉型專案，這導致將數位轉型的責任外包給IT團隊和外部系統開發者，並造成重大問題。
將介紹和簡化數據可視化、模擬原型、視頻編輯和白板等工具集，讓您了解如何簡化這些工具以實現商業目標。我們將探討一些案例研究，這些案例展示了Hertz、BBC、Domino's Pizza等公司的數位轉型旅程。
您將學到什麼
- 推導商業成果和關鍵績效指標（KPI），以成功指導數位轉型計畫
- 使用新的工具集，讓商業擁有者能夠有效地與數據科學家、數據分析師和數據工程師協作
- 識別有價值的數據，並將數據貨幣化與商業目標對齊
本書適合誰閱讀
非技術商業擁有者和專業人士
作者簡介
Attul Sehgal is an award winning entrepreneur, innovator and speaker. Attul possesses a rare combination of technical expertise and business acumen, enabling him to seamlessly navigate the complex landscape of digital transformation within organisations at varying stages of digital maturity. Academically trained as an electrical engineer, he has a unique balance between launching digital products in some of the world's leading organizations and developing his own ventures. He has consulted and collaborated on digital with major global brands across diverse sectors encompassing technology giants, conglomerates, telecommunications firms, financial institutions, and utility companies worldwide. Today he is using his unparalleled wealth of experience set to provide fresh proposition thinking to traditional enterprises, mentor burgeoning start-ups, and contribute to academic programs and accelerators through the consultancy, Red Octopus Innovation. His expertise positions him as a valuable catalyst for businesses seeking to transcend their traditional boundaries and embrace the evolving landscape of digital transformation.
作者簡介(中文翻譯)
Attul Sehgal 是一位獲獎的企業家、創新者和演講者。Attul 擁有罕見的技術專業知識與商業敏銳度的結合，使他能夠在不同數位成熟度階段的組織中，無縫地駕馭數位轉型的複雜環境。作為一名受過電機工程訓練的學者，他在推出數位產品於全球領先組織和發展自己的創業項目之間取得了獨特的平衡。他曾與全球主要品牌在多個行業進行數位諮詢和合作，涵蓋科技巨頭、綜合企業、電信公司、金融機構和公用事業公司等。如今，他利用自己無與倫比的豐富經驗，為傳統企業提供創新的思維，指導新興的初創公司，並通過顧問公司 Red Octopus Innovation 參與學術計劃和加速器。他的專業知識使他成為尋求超越傳統界限並擁抱不斷演變的數位轉型環境的企業的重要催化劑。
