Fashion Tech Applied: Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, Nfts, Body Scanning, 3D Digital Design, and Mor
暫譯: 時尚科技應用:探索擴增實境、人工智慧、虛擬實境、NFT、身體掃描、3D數位設計等
N. Ruzive, Von, Jeun Ho Tsang, Peter
相關主題
商品描述
Provide a more tactile experience for your customers, who won't even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do. Reevaluate all parts of the value chain. You'll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices. Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry.
We're talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them. With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost efficient, sustainable and time efficient industry.
Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion. Both as a consumer and as an amazing designer!
What You'll Learn
- Become more creative in the way you hack any part of the fashion value chain
- Spark inspiration for implementations of new technologies in fashion for both customers and designers
- Adopt and stay forward-thinking by diving into where the industry currently is and where it is going
Who This Book Is For
Decision makers in fashion corporate companies and emerging fashion brands wondering how to innovate in the saturated fashion market, as well as, fashion students with an interest in building the future of fashion. No prior technology knowledge is needed.
商品描述(中文翻譯)
提供更具觸感的體驗給您的顧客,他們甚至不需要親自到店裡,同時優化傳統的生產流程,消除那些沒有人真正喜歡做的繁瑣任務。重新評估價值鏈的所有部分。您將看到時尚品牌在設計、生產、市場行銷和零售方面如何運用科技。然後發現像是3D列印、擴增實境等技術為這個鏈條帶來的市場機會。挑戰您在自身實踐中實施基本功能的方式。儘管實體店鋪仍佔主導地位,數位平台已經出現,為時尚產業中技術的採用鋪平了通往更具多樣化零售體驗的道路。
我們談的不僅僅是線上購物。利用NFT、線上試衣間以及技術解決方案來改善顧客獲取和增加銷售。時尚科技不僅僅是覆蓋LED的服裝。它是將價值鏈優化、增強顧客體驗的工具和先進的運營管理納入現有商業模式的過程。當業界認真對待這一點時,它將成為我們所有人銷售和購買產品及與之互動的未來。這本書特別關注服裝,每一部分都將聚焦於行業在價值鏈各階段所實踐的現有慣例,以及科技如何能夠徹底改變時尚,使其成為一個更具成本效益、可持續和時間效率的產業。
利用擴增實境、虛擬實境、NFT、身體掃描、3D設計等技術,徹底革新您對時尚的看法。無論是作為消費者還是出色的設計師!
您將學到的內容:
- 在時尚價值鏈的任何部分進行創意黑客的方式變得更具創造力
- 激發在時尚中為顧客和設計師實施新技術的靈感
- 通過深入了解行業的現狀及未來走向,採納並保持前瞻性思維
本書適合對象:
時尚企業的決策者和希望在飽和的時尚市場中創新新興時尚品牌,以及對建立時尚未來感興趣的時尚學生。無需先前的技術知識。
作者簡介
Peter Jeun Ho Tsang is the founder & CEO of Beyond Form, a fashion tech venture studio. Since obtaining a master's degree in Digital Fashion from London College of Fashion in the late 2000's, he has developed several fashion tech initiatives including a retail store of the future in London, a lab in Paris, and an MBA program. At Beyond Form, he now works with entrepreneurs globally to build and scale technology solutions for the fashion industry.
作者簡介(中文翻譯)
Von N. Ruzive 在她甚至還不知道時尚科技會成為一種趨勢之前,就開始追尋這個領域。她的旅程從一位年輕的時尚設計師開始,探索顧客如何更好地想像她的時尚設計將如何穿著,並經歷了傳統草圖和圖片無法達到效果的挫折。當然,經典的影片是一個選擇,但無法完全展示服裝的創新狀態。這對於展示她在服裝上不尋常位置的拉鍊開口設計至關重要,以提高所有女性的穿著性,包括那些有殘疾的女性——這是她持續努力的方向,並且她還教授3D列印和雷射切割,並在巴黎的一家時尚科技創業工作室領導合作夥伴部門。這些經歷都讓她在時尚科技領域獲得了豐富的知識。
Peter Jeun Ho Tsang 是 Beyond Form 的創辦人兼執行長,這是一家時尚科技創業工作室。自從在2000年代末從倫敦時尚學院獲得數位時尚碩士學位以來,他開發了幾個時尚科技計畫,包括倫敦的未來零售商店、巴黎的實驗室以及MBA課程。在 Beyond Form,他現在與全球的企業家合作,為時尚產業建立和擴展技術解決方案。