Fashion Tech Applied: Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, Nfts, Body Scanning, 3D Digital Design, and Mor

Provide a more tactile experience for your customers, who won't even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do. Reevaluate all parts of the value chain. You'll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices. Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry.

We're talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them. With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost efficient, sustainable and time efficient industry.

Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion. Both as a consumer and as an amazing designer!

What You'll Learn

• Become more creative in the way you hack any part of the fashion value chain
  
• Spark inspiration for implementations of new technologies in fashion for both customers and designers
  
• Adopt and stay forward-thinking by diving into where the industry currently is and where it is going
  

Who This Book Is For

Decision makers in fashion corporate companies and emerging fashion brands wondering how to innovate in the saturated fashion market, as well as, fashion students with an interest in building the future of fashion. No prior technology knowledge is needed.

為您的顧客提供更具觸感的體驗，他們甚至不需要實際到店鋪，同時優化傳統的生產流程，消除沒有人真正喜歡做的繁瑣任務。重新評估價值鏈的所有部分。您將看到時尚品牌在設計、生產、市場營銷和零售方面迄今為止使用的技術方式。然後發現像3D打印、擴增實境等技術帶來的市場機遇。挑戰您在自己實踐中實施基本功能的方式。儘管實體店鋪佔主導地位，數字平台已經出現，為採用技術的時尚行業鋪平了道路，以實現更多樣化的零售體驗。

我們談論的不僅僅是網上購物。利用NFT、線上試衣間和技術解決方案來提高客戶獲取和增加銷售額。時尚科技不僅僅是LED燈覆蓋的服裝。它是將價值鏈優化、提升客戶體驗的工具和先進的運營管理融入現有商業模式中。當行業認真對待時，它將是我們所有人銷售和購買產品以及與之互動的未來。本書的每一節都將聚焦於價值鏈各個階段行業中現有的慣例以及技術的幫助下如何完全改變時尚，實現更具成本效益、可持續和時間效率的行業。

使用擴增實境、虛擬實境、NFT、身體掃描、3D設計等技術，徹底改變您對時尚的看法。無論是作為消費者還是出色的設計師！

您將學到什麼：

- 在時尚價值鏈的任何部分中更具創造力地進行改進
- 激發對時尚中新技術實施的靈感，無論是對顧客還是設計師
- 通過深入了解行業的現狀和未來走向，採用並保持前瞻性

本書適合對於如何在飽和的時尚市場中創新的時尚企業和新興時尚品牌的決策者，以及對建立時尚未來感興趣的時尚學生。不需要先前的技術知識。

Von N. Ruzive began chasing fashion tech before she even knew it would be a thing. She's journeyed from being a young fashion designer exploring the ways in which customers could better envision how her fashion designs would be worn, through frustration of the usual sketches and images not being able to do the trick. Of course the classic video was an option but would not fully illustrate the state of innovation of the garments. This was key to demonstrating her unconventional designs of zip openings in unconventional places on the garments to increase wearability for all women including those with disabilities--something she continues to work on along with teaching 3D printing & laser cutting and leading the partnerships department at a fashion tech venture studio in Paris. All of which have picked her brain in this field of fashion tech.

Peter Jeun Ho Tsang is the founder & CEO of Beyond Form, a fashion tech venture studio. Since obtaining a master's degree in Digital Fashion from London College of Fashion in the late 2000's, he has developed several fashion tech initiatives including a retail store of the future in London, a lab in Paris, and an MBA program. At Beyond Form, he now works with entrepreneurs globally to build and scale technology solutions for the fashion industry.

Von N. Ruzive在她還不知道時尚科技會成為一個事物之前就開始追求時尚科技。她從一位年輕的時尚設計師的身份出發，探索顧客如何更好地想像她的時尚設計將如何穿著，但傳統的草圖和圖像無法達到效果，讓她感到沮喪。當然，傳統的視頻是一個選擇，但無法完全展示服裝創新的狀態。這對於展示她在服裝上非傳統的拉鍊開口設計，以增加所有女性（包括殘障人士）的穿著舒適度至關重要 - 這是她繼續努力的方向，同時她還在巴黎一家時尚科技創業工作室教授3D打印和激光切割，並領導合作部門。所有這些都讓她在時尚科技領域中受益匪淺。

Peter Jeun Ho Tsang是Beyond Form的創始人兼首席執行官，一家時尚科技創業工作室。自從在2000年代末獲得倫敦時尚學院的數字時尚碩士學位以來，他已經開展了多個時尚科技項目，包括倫敦的未來零售店、巴黎的實驗室和MBA課程。在Beyond Form，他現在與全球企業家合作，為時尚行業建立和擴展技術解決方案。