UX Research: Practical Techniques for Designing Better Products

Brad Nunnally, David Farkas

  • 出版商: O'Reilly Media
  • 出版日期: 2016-11-25
  • 售價: $1,050
  • 貴賓價: 9.5$998
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Paperback
  • ISBN: 149195129X
  • ISBN-13: 9781491951293
  • 相關分類: 使用者經驗

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商品描述

One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need.

With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments.