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商品描述
One key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need.
With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments.
商品描述(中文翻譯)
產品設計師的一個重要責任是進行正式和非正式的研究，以了解業務需求和設計決策。但是，如果你是從其他專業轉行成為產品設計師的話，你可能缺乏研究基礎知識。如果是這種情況，這本實用的書籍就是你需要的入門指南和桌上參考書。
通過這本書，你將學習如何以實用的方式進行定量和定性的使用者體驗研究，而無需成為一名全職研究人員。這對於在代理機構和內部環境中的產品設計師來說都是理想的選擇。
