Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Richard Banfield, Martin Eriksson, Nate Walkingshaw

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商品描述

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

In three parts, Product Leadership helps you explore:

  • Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
  • Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
  • Strategies and tactics for working with customers, agencies, partners, and external stakeholders

商品描述(中文翻譯)

在今天這個快速發展的科技世界中,良好的產品管理對於保持競爭優勢至關重要。然而,管理人員和應對複雜的產品路線圖並不是一件容易的事情,很少能找到一位產品領導者能夠在概念到上市的過程中沒有遇到重大問題。為什麼有些產品領導者成功而其他人卻不成功呢?

這本富有洞察力的書籍收錄了來自世界各地近100位領先的產品經理的訪談。作者Richard Banfield、Martin Eriksson和Nate Walkingshaw憑藉多年的產品設計和開發經驗,捕捉到成功產品經理的方法、風格、見解和技巧。如果你想了解什麼是優秀的產品領導者所擁有的特質,這本書是一個不可替代的資源。

在三個部分中,《產品領導力》幫助你探索:

- 成功團隊和領導者的主題和模式,以及實現這些特質的方法
- 引導你的產品團隊通過初創、新興和企業發展階段的最佳方法
- 與客戶、代理商、合作夥伴和外部利益相關者合作的策略和戰術