Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
暫譯: 產品研究規則：產品團隊進行準確研究以提供可行洞察的九項基本規則

Lombardo, C. Todd, Bilgen, Aras

Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
  • 出版商: O'Reilly
  • 出版日期: 2020-12-15
  • 售價: $2,050
  • 貴賓價: 9.5 折 $1,948
  • 語言: 英文
  • 頁數: 260
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1492049476
  • ISBN-13: 9781492049470
  • 相關分類: UI/UX、產品經理

    • 海外代購書籍(需單獨結帳)

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商品描述

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, C. Todd Lombardo and Aras Bilgen demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.

Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.

  • Recognize and avoid common research pitfalls
  • Switch to the insight-making mindset that underlies all successful research efforts
  • Find out how to look at data, formulate the right questions, and pick the right research method
  • Learn interview techniques and research skills
  • Analyze for insights collaboratively while avoiding bias
  • Inspire action with your insights through powerful presentations and prototypes
  • Learn how to involve a wide variety of stakeholders in research, from developers to executives
  • Discover how you can make research a habit, not a one-off effort

商品描述(中文翻譯)

數位產品研究不必困難、耗時或花費大量金錢。這也不應該僅僅是科學家或專家研究者的工作。在這本實用的書中，C. Todd Lombardo 和 Aras Bilgen 展示了您的整個團隊如何在幾週內進行有效的產品研究——輕鬆、便宜，且不妥協品質。

作者根據數十年的產品開發經驗，提出了九條簡單的規則，結合用戶研究、市場研究和產品分析，快速發現洞察並構建客戶真正需要的產品。

- 認識並避免常見的研究陷阱
- 轉變為洞察思維，這是所有成功研究工作的基礎
- 瞭解如何查看數據、提出正確的問題並選擇合適的研究方法
- 學習訪談技巧和研究技能
- 在分析洞察時協作，避免偏見
- 通過強有力的演示和原型激發行動
- 學習如何讓各種利益相關者參與研究，從開發人員到高層管理者
- 發現如何將研究變成習慣，而不是一次性的努力

作者簡介

C. Todd Lombardo -- Originally trained in science and engineering, he's held positions ranging from scientist, to engineer, to product manager, to designer, and even professor. He's the founder of ProductCamp Boston, and currently works on Product at Vempathy, an artificial intelligence app that helps product teams gain insight into their user behaviors. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Aras Bilgen -- Aras provides design training and coaching for designers, business analysts, and executives. He held design leadership roles in finance and e-commerce domains. He was the Senior Vice President of experience design and front-end development at Garanti Bank, the Product Director for ÇiçekSepeti (the largest flower and gifting site in the world), a Product Group Manager at Monitise, and a UX planner at Intel for MeeGo and Tizen. He speaks at international design conferences, and the products he worked on have reached more than 160 million users worldwide.

Aras holds an MSc in Computer Science from Georgia Tech, a BSc from Bilkent University and currently pursuing a BA in Sociology from Anadolu University. He completed research internships at Microsoft Research Cambridge and Lancaster University, United Kingdom.

作者簡介(中文翻譯)

C. Todd Lombardo -- 他最初接受科學和工程的訓練，曾擔任科學家、工程師、產品經理、設計師，甚至教授等職位。他是 ProductCamp Boston 的創始人，目前在 Vempathy 工作，該公司是一個人工智慧應用程式，幫助產品團隊深入了解用戶行為。他還在馬德里 IE 商學院和馬里蘭藝術學院 (MICA) 擔任兼任教職。他是 O'Reilly Media 的出版作者，著有兩本書：《Design Sprint》（2015）和《Product Roadmaps Relaunched》（2017）。

Aras Bilgen -- Aras 為設計師、商業分析師和高管提供設計培訓和指導。他在金融和電子商務領域擔任設計領導職位。他曾擔任 Garanti Bank 的體驗設計和前端開發高級副總裁、全球最大的花卉和贈禮網站 ÇiçekSepeti 的產品總監、Monitise 的產品組經理，以及英特爾 MeeGo 和 Tizen 的 UX 計劃師。他在國際設計會議上發表演講，他所參與的產品已經觸及全球超過 1.6 億用戶。

Aras 擁有喬治亞理工學院的計算機科學碩士學位，畢爾肯特大學的學士學位，並目前在阿納多盧大學攻讀社會學學士學位。他曾在微軟研究劍橋和英國蘭卡斯特大學完成研究實習。

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