Laws of UX: Using Psychology to Design Better Products & Services (Paperback)

An understanding of psychology--specifically the psychology behind how users behave and interact with digital interfaces--is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You'll learn:

• How aesthetically pleasing design creates positive responses
• The principles from psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts's law, Jakob's law, and Hick's law
• Ethical implications of using psychology in design
• A framework for applying these principles

心理學的理解——特別是了解使用者如何在數位介面上行為和互動的心理學——可能是設計師所擁有的最有價值的非設計技能。即使設計再優雅，如果強迫使用者遵從設計而不是在人們感知和處理周圍世界的“藍圖”中工作，它也可能失敗。這本實用指南解釋了如何應用心理學的關鍵原則來建立更直觀和以人為中心的產品和體驗。作者Jon Yablonski通過解構熟悉的應用程式和體驗，提供了清晰的示例，說明UX設計師如何建立適應使用者感知和處理數位介面的體驗。

你將學到：
- 美學設計如何創造正面回應
- 對設計師最有用的心理學原則
- 這些心理學原則與UX啟發式的關聯
- 包括Fitts定律、Jakob定律和Hick定律在內的預測模型
- 在設計中使用心理學的道德影響
- 應用這些原則的框架

Jon Yablonski is an award-winning digital designer and a senior product designer working on the next generation of in-vehicle interactive experiences at General Motors. His passion lies at the intersection of interaction design and development. Jon writes about his design experiences for publications including A List Apart, Smashing Magazine, and CSS Tricks.

Jon Yablonski是一位屢獲殊榮的數位設計師，也是通用汽車公司（General Motors）負責下一代車載互動體驗的高級產品設計師。他的熱情在於互動設計和開發的交集。Jon為A List Apart、Smashing Magazine和CSS Tricks等出版物撰寫關於他的設計經驗的文章。