Bottlenecks: Aligning UX Design with User Psychology

David C. C. Evans

  • 出版商: Apress
  • 出版日期: 2017-02-11
  • 售價: $1,450
  • 貴賓價: 9.5$1,378
  • 語言: 英文
  • 頁數: 284
  • 裝訂: Paperback
  • ISBN: 1484225791
  • ISBN-13: 9781484225790
  • 相關分類: 使用者經驗 UX
  • 海外代購書籍(需單獨結帳)

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商品描述

“Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

 

 “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX

 

 “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

 

 

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.

Innovators in design and students of psychology will learn:

  • The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
  • Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
  • Strategies for marketing and product development in an age of social media and behavioral targeting
  • Hypotheses for research that both academics and enterprises can perform to better meet users’ needs

 

What You'll Learn

 

 

  • The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations
  • Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness
  • Strategies for marketing and product development in an age of social media and behavioral targeting
  • Hypotheses for research that both academics and enterprises can perform to better meet users’ needs

Who This Book Is For

Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content). Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. 

 

 

 

 

商品描述(中文翻譯)

「瓶頸」是一本對於初創企業和企業領導者來說非常實用且可行的讀物。埃文斯為我們提供了關鍵心理過程的豐富感受,並以更豐富的實例來展示這些過程的運作。- 尼爾·艾爾(Nir Eyal),《Hooked: How to Build Habit-Forming Products》作者。

「客戶經常向我們的UX研究人員和設計師尋求關於為什麼某些設計有效而其他設計失敗的更深層次真相。『瓶頸』提供了實用的解釋和基於人類認知不是從數位時代開始的證據。」- 約翰·迪爾克斯(John Dirks),UX總監兼合夥人,Blink UX。

「『瓶頸』將用戶體驗設計的兩個非常重要的方面結合在一起:了解用戶並將其轉化為業務影響。對於任何想要學習這兩者的人來說,這是一本必讀之作。」- 喬希·拉馬爾(Josh Lamar),微軟Outlook高級UX負責人。

「瓶頸:將UX設計與用戶心理學對齊」填補了初創企業、設計師和市場營銷專業人員在將基礎心理學應用於用戶體驗設計方面的需求。關於這個主題的第一代書籍主要關注網頁和認知心理學。這本書涵蓋了應用程式、社交媒體、車載娛樂系統和多人視頻遊戲,並探討了行為主義、發展心理學、人格心理學和社會心理學所扮演的關鍵角色。作者大衛·埃文斯(David Evans)是一位實驗心理學博士,也是微軟消費者研究的高級經理,他在書中講述了高風險案例研究,這些案例研究將行為理論與數位設計與人類本性的瓶頸相結合,使用戶和企業都受益。

設計創新者和心理學學生將學到:

- 確定用戶對數位創新的感知、參與和推薦的心理過程
- 在簡單的心理對齊之前和之後的界面示例,大大提升其效果
- 在社交媒體和行為定向時代的市場營銷和產品開發策略
- 學術界和企業都可以進行的研究假設,以更好地滿足用戶需求

這本書適合對於設計師和企業家來說,可以讓他們的創新在競爭激烈的平台上(如應用程式、機器人、車載應用程式、擴增實境內容)獲得優勢。可用性研究人員和市場研究人員可以利用它來提升他們的咨詢和報告。心理學系的學生和講師希望通過這本書來幫助他們在私營部門找到就業機會。