Unblocked: How Blockchains Will Change Your Business (and What to Do about It)

McCauley, Alison

  • 出版商: O'Reilly
  • 出版日期: 2019-07-02
  • 售價: $1,442
  • 貴賓價: 9.5$1,370
  • 語言: 英文
  • 頁數: 315
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1492057975
  • ISBN-13: 9781492057970
  • 相關分類: 區塊鏈 Blockchain

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Remember the dawn of the internet or the advent of mobile computing and social media? Yet another digital revolution is now underway. Like its predecessors, blockchains are about to transform the way we live, work, and play, while disrupting entrenched industries and shattering conventional business models.

This practical guide takes you past the hype to show you exactly what blockchains do and how they're poised to change our world. Author Alison McCauley explains how blockchains provide an open, distributed ledger for recording transactions in a verifiable and permanent way. You will learn how this technology provides an abundance of opportunity for those who know how to leverage blockchains to address privacy risks, hacks, data misuse, and fraud.

Unblocked explains:

  • Why ignoring this technology exposes you to competitive disruption
  • What this new technology revolution embraces--no technical background required
  • How to prepare your organization to respond to the coming shift


Alison is the founder and CEO of Unblocked Future, a consultancy that helps executives to drive adoption at the forefront of emerging tech. They help companies communicate their vision, resonate with stakeholders, and activate communities for change. Before she fell down the blockchain rabbit hole, she focused on helping early stage teams in data science and analytics, IoT, and artificial intelligence. A social scientist by training, Alison has spent her career studying the intersection of human behavior and emerging technology, with 20 years of consulting to technology-first startups and Fortune-500 companies across industries including healthcare, education, telecommunications, energy, retail, finance, hospitality, and manufacturing.