Age of Context: Mobile, Sensors, Data and the Future of Privacy

Robert Scoble, Shel Israel

  • 出版商: CreateSpace Independ
  • 出版日期: 2013-09-05
  • 售價: $800
  • 貴賓價: 9.5$760
  • 語言: 英文
  • 頁數: 248
  • 裝訂: Paperback
  • ISBN: 1492348430
  • ISBN-13: 9781492348436
  • 相關分類: 感測器 Sensor
  • 海外代購書籍(需單獨結帳)

商品描述

In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we’ll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we’re running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.

商品描述(中文翻譯)

在2006年,合著者羅伯特·斯科布爾(Robert Scoble)和謝爾·以色列(Shel Israel)共同撰寫了《裸露對話》(Naked Conversations)一書,說服企業擁抱我們現在稱之為社交媒體的事物。六年後,他們再次合作,報告說社交媒體只是五股匯聚力量中的一股,這五股力量將改變我們生活的方方面面。你已經熟悉這些其他力量:移動、數據、感應器和基於位置的技術。結合社交媒體,它們形成了一代新的個性化技術,比我們最親密的朋友更了解我們。憑藉這些知識,我們的個人設備可以預測我們接下來需要什麼,比管家或執行助理更好地為我們服務。由此產生的匯聚超級力量如此強大,以至於它正在引領一個作者稱之為「情境時代」的時代。在這個新時代中,我們的設備知道何時早點叫醒我們,因為昨晚下雪了;它們聯繫我們應該見面的人,告訴他們我們遲到了。它們甚至能找到值得觀看的電視內容。它們還承諾能治愈癌症,讓恐怖分子更難造成傷害。令人驚訝的是,在即將到來的時代,你可能只會看到你想看的廣告。斯科布爾和以色列花了一年多的時間研究這本書。他們報告了他們從訪問一百多位新技術先驅和檢視數百種情境產品中所學到的知識。這一切意味著什麼?它將如何改變未來的社會?作者們毫不掩飾地是科技愛好者,但正如他們所寫的,一頭大象坐在我們書的客廳裡,它叫做隱私。我們正在進入一個我們的技術能夠最好地服務我們的時代,因為它監視著我們;收集我們的行為數據、我們與誰交談、我們看什麼。毫無疑問:大數據正在監視著你。悲嘆隱私的喪失的時代已經結束。作者們主張,現在是時候要求提供選項,讓人們能夠重新獲得一部分隱私。