Alternate Reality Games: Gamification for Performance (Paperback)

While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in formal and conventional training and communication approaches.

Alternate Reality Games: Gamification for Performance leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, citing examples and identifying business challenges that can be addressed through ARGs. It presents case studies that illustrate the variety of forms that ARGs take and the issues to which they can be applied, such as improving performance and critical communication situations. It also gives guidelines for creating your own ARGs, reviewing the process and technological tools and considerations relevant to their creation.

Presenting a thorough examination of the beneficial roles ARGs can play in the business environment as well as methods for creating effective ARGs, Alternate Reality Games: Gamification for Performance is an ideal reference for those approaching or considering ARGs for the first time as well as the training professional or professional game designer. It presents a comprehensive overview of the advantages of applying ARGs to the workplace as well as methods for designing and using them.

儘管正式培訓和溝通是發展職場員工的基礎方法，但替代現實遊戲（Alternate Reality Games，ARGs）提供了一個框架，以增加和持續提升企業組織的參與度。ARGs是設計來產生參與度和沉浸式學習的跨媒體體驗，超越了正式和傳統的培訓和溝通方法所能達到的效果。

《替代現實遊戲：提升績效的遊戲化》引導您了解ARGs的基本原理。它包括討論什麼是ARG，並列舉了例子，並確定了可以通過ARG來解決的業務挑戰。它提供了案例研究，展示了ARGs的多種形式以及它們可以應用的問題，例如提高績效和關鍵溝通情境。它還提供了創建自己的ARG的指南，回顧了相關的過程、技術工具和考慮因素。

《替代現實遊戲：提升績效的遊戲化》全面檢視了ARGs在商業環境中扮演的有益角色，以及創建有效ARGs的方法，是初次接觸或考慮使用ARGs的人士以及培訓專業人士或專業遊戲設計師的理想參考資料。它提供了應用ARGs於職場的優勢的全面概述，以及設計和使用它們的方法。