Digital Type Design for Branding: Designing Letters from Their Source

Stephen Boss

  • 出版商: Chapman and Hall/CRC
  • 出版日期: 2018-02-14
  • 售價: $1,678
  • 貴賓價: 9.5$1,594
  • 語言: 英文
  • 頁數: 220
  • 裝訂: Paperback
  • ISBN: 1498777201
  • ISBN-13: 9781498777209

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商品描述

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.