Digital Type Design for Branding: Designing Letters from Their Source
暫譯: 品牌數位字型設計:從字源設計字母
Stephen Boss
- 出版商: Chapman and Hall/CRC
- 出版日期: 2018-02-12
- 售價: $2,390
- 貴賓價: 9.5 折 $2,271
- 語言: 英文
- 頁數: 220
- 裝訂: Paperback
- ISBN: 1498777201
- ISBN-13: 9781498777209
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商品描述
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.
商品描述(中文翻譯)
本書的目標是為那些剛開始職業生涯或首次嘗試設計標誌、字母標記、標示、廣告或字母的年輕設計師提供視覺輔助(插圖)和書面參考。書中將專注於每個字母形狀的根源,並讓設計師了解為什麼會存在字重變化(壓力),以及如何正確地將其應用於他們的設計中。