Experimental Design: From User Studies to Psychophysics (Hardcover)

Cunningham, Douglas W., Wallraven, Christian

商品描述

As computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. Experimental Design: From User Studies to Psychophysics is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies.

 

The book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.

商品描述(中文翻譯)

隨著電腦的普及和電腦圖形領域的成熟,對於電腦科學家來說,了解使用者如何感知和解讀電腦圖形變得越來越重要。《實驗設計:從使用者研究到心理物理學》是一本易於理解的心理實驗和實驗設計入門書,涵蓋了感知研究的設計、執行和分析的主要組件。

本書首先介紹了設計和理解實驗的核心概念,包括制定研究問題、設定條件和控制變量,以及在具體性和普遍性之間取得平衡。然後,本書詳細探討了多種類型的實驗任務:自由描述、評分量表、強制選擇、專門的多選擇和真實世界任務,以及生理學研究。它討論了每種類型的優點和缺點,並提供了作者自己工作中該類型實驗的示例。本書還涵蓋了與刺激相關的問題,包括常用的刺激資源。最後,本書詳細介紹了分析結果的統計技術,包括針對個別任務的特定方法。

作者簡介

Cunningham, Douglas W.; Wallraven, Christian

作者簡介(中文翻譯)

Cunningham, Douglas W.; Wallraven, Christian