Visual Design Fundamentals: A Digital Approach, 2/e (Paperback)

Description

Visual Design Fundamentals: A Digital Approach, Second Edition has been completely updated to provide new insights and hands-on tutorials using the latest technology, including Adobe® Illustrator® and Photoshop®. The book teaches the foundational information that artists and designers need to know to understand the art of two-dimensional visual design. It explores the classic elements of design (line, shape, form, value, color, and texture) and their relationship to balance, harmony, variety, and other classic design principles. The theories presented are well-established ideas in all forms of two-dimensional art and design, including drawing, painting, printmaking, graphics, and general design. These principles may also be applied to interior design, architecture, and industrial design.

As artists learn the theories taught throughout the book, they’ll put these ideas into practice using a variety of hands-on tutorials covering line & shape, type combinations, letters as design elements, color composition, drawing, photo collages, and more. The tutorials use basic computer skills and techniques, and address classic tools and procedures common to all drawing and paint programs, including Illustrator and Photoshop.

 

Features

Teaches the fundamentals of classic design and explains how to use the computer to apply these principles

Includes practical tutorials using Adobe Illustrator and Photoshop to create lines and shapes, balance, composition, abstractions, type combinations, color composition, mixing colors, color palettes, CMYK & RGB, photo collages, tactile textures, digital collages, and more

Establishes a tie between humanist art ideals and the precise production qualities of the computer

Provides practical knowledge and techniques that can be applied across a variety of design areas (drawing, painting, graphic design, industrial design, architecture, etc.)

Teaches how to observe and design all forms of two-dimensional visual expression

Includes a CD-ROM (Win/Mac) with all the files necessary to complete the tutorials in the book, along with demos of Photoshop and Illustrator

《視覺設計基礎：數位方法》第二版已經完全更新，提供了使用最新技術（包括Adobe Illustrator和Photoshop）的新見解和實踐教程。本書教授藝術家和設計師需要了解的二維視覺設計藝術的基礎知識。它探討了設計的經典元素（線條、形狀、形式、價值、顏色和質地）以及它們與平衡、和諧、變化和其他經典設計原則的關係。所介紹的理論是二維藝術和設計的各種形式中已經確立的概念，包括繪畫、繪畫、版畫、平面設計和一般設計。這些原則也可以應用於室內設計、建築和工業設計。

當藝術家學習本書中所教授的理論時，他們將通過各種實踐教程將這些理念付諸實踐，包括線條和形狀、字體組合、字母作為設計元素、色彩構圖、繪畫、照片拼貼等。這些教程使用基本的電腦技能和技巧，並介紹了所有繪畫和繪畫程序常見的經典工具和程序，包括Illustrator和Photoshop。

特點：
- 教授經典設計的基礎知識，並解釋如何使用電腦應用這些原則
- 包含使用Adobe Illustrator和Photoshop進行實踐教程，創建線條和形狀、平衡、構圖、抽象、字體組合、色彩構圖、混合色彩、色彩調色板、CMYK和RGB、照片拼貼、觸感質地、數位拼貼等
- 建立人文藝術理念與電腦的精確製作品質之間的聯繫
- 提供可以應用於各種設計領域（繪畫、繪畫、平面設計、工業設計、建築等）的實用知識和技巧
- 教授如何觀察和設計各種形式的二維視覺表達
- 包含一個CD-ROM（Win/Mac），其中包含完成書中教程所需的所有文件，以及Photoshop和Illustrator的演示版本。