The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Paperback)
暫譯: 搜尋：谷歌及其競爭對手如何重寫商業規則並改變我們的文化 (平裝本)
John Battelle
- 出版商: Portfolio
- 出版日期: 2006-10-01
- 售價: $1,010
- 貴賓價: 9.5 折 $960
- 語言: 英文
- 頁數: 336
- 裝訂: Paperback
- ISBN: 1591841410
- ISBN-13: 9781591841418
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
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商品描述
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
• The Wall Street Journal and BusinessWeek Bestseller
• Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
• The Wall Street Journal and BusinessWeek Bestseller
• Finalist for the Goldman Sachs/FT Business Book of the Year Award
What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing.
But The Search offers much more than the inside story of Google’s triumph. It’s a big- picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
商品描述(中文翻譯)
《如何谷歌及其競爭對手重寫商業規則並改變我們的文化》
• 《華爾街日報》和《商業周刊》暢銷書
• 高盛/金融時報年度商業書籍獎決賽入圍作品
世界想要什麼？根據約翰·巴泰爾（John Battelle）的說法，一個能夠回答這個問題——以及它所有的意義層面——的公司，可以解開商業乃至人類文化本身最棘手的謎題。在過去幾年中，這正是谷歌所做的。
但《搜尋》（The Search）提供的不僅僅是谷歌成功的內幕故事。這是一本關於搜尋技術的過去、現在和未來的大局觀書籍，以及它開始對行銷、媒體、流行文化、約會、求職、國際法、公民自由以及幾乎所有其他人類關注領域產生的巨大影響。
