Wireless Network Pricing (Paperback)

Today's wireless communications and networking practices are tightly coupled with economic considerations, to the extent that it is almost impossible to make a sound technology choice without understanding the corresponding economic implications. This book aims at providing a foundational introduction on how microeconomics, and pricing theory in particular, can help us to understand and build better wireless networks. The book can be used as lecture notes for a course in the field of network economics, or a reference book for wireless engineers and applied economists to understand how pricing mechanisms influence the fast growing modern wireless industry.

This book first covers the basics of wireless communication technologies and microeconomics, before going in-depth about several pricing models and their wireless applications. The pricing models include social optimal pricing, monopoly pricing, price differentiation, oligopoly pricing, and network externalities, supported by introductory discussions of convex optimization and game theory. The wireless applications include wireless video streaming, service provider competitions, cellular usage-based pricing, network partial price differentiation, wireless spectrum leasing, distributed power control, and cellular technology upgrade. More information related to the book (including references, slides, and videos) can be found at ncel.ie.cuhk.edu.hk/content/wireless-network-pricing.

Table of Contents: Introduction / Wireless Communications Basics / Economics Basics / Social Optimal Pricing / Monopoly and Price Discriminations / Oligopoly Pricing / Network Externalities / Outlook

現今的無線通訊和網絡實踐與經濟考慮緊密相關，以至於在不了解相應的經濟影響的情況下，幾乎不可能做出明智的技術選擇。本書旨在提供一個基礎性的介紹，闡述微觀經濟學，尤其是定價理論如何幫助我們理解和建立更好的無線網絡。本書可用作網絡經濟學課程的講義，或作為無線工程師和應用經濟學家的參考書，以了解定價機制如何影響快速增長的現代無線行業。

本書首先介紹無線通信技術和微觀經濟學的基礎知識，然後深入探討幾種定價模型及其在無線應用中的應用。這些定價模型包括社會最優定價、壟斷定價、價格差異化、寡頭定價和網絡外部性，並輔以凸優化和博弈論的入門討論。無線應用包括無線視頻流媒體、服務提供商競爭、基於用戶使用量的蜂窩定價、網絡部分價格差異化、無線頻譜租賃、分散功率控制和蜂窩技術升級。有關本書的更多信息（包括參考文獻、幻燈片和視頻），可在 ncel.ie.cuhk.edu.hk/content/wireless-network-pricing 找到。

目錄：簡介 / 無線通信基礎 / 經濟學基礎 / 社會最優定價 / 壟斷和價格歧視 / 寡頭定價 / 網絡外部性 / 展望