For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact
暫譯: 《致勝之道（修訂與更新版）：遊戲化與遊戲思維在商業、教育、政府及社會影響力領域的力量》

Werbach, Kevin, Hunter, Dan

For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

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商品描述

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."--Daniel H. Pink, Author, Drive

Why can't life--and business--be fun?

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works--and what not to do.

Discover the successes--and failures--of organizations that are using gamification:
How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.
The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest.

This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

商品描述(中文翻譯)

「快速而深思熟慮地探討遊戲化的優缺點……」——Daniel H. Pink，《Drive》作者

為什麼生活——以及商業——不能充滿樂趣？

數千年來，我們創造了稱為「遊戲」的事物，藉此運用樂趣所蘊含的巨大心理力量。在修訂與更新版的《For the Win：遊戲化與遊戲思維在商業、教育、政府及社會影響力中的力量》中，作者 Kevin Werbach 與 Dan Hunter 主張，應用遊戲化的經驗與方法，能夠改變你的企業、你的學習或教學方式，甚至改變你的人生。

Werbach 與 Hunter 說明，遊戲如何成為處理行銷、生產力提升、教育、創新、客戶參與、人力資源與永續發展等嚴肅課題的寶貴工具。他們揭示遊戲化如何、為何以及何時有效，也說明哪些做法不應採用。

探索各個採用遊戲化組織的成功與失敗案例：

南韓公司 Neofect 如何運用遊戲化協助中風患者復原；

名為 SuperBetter 的工具如何透過遊戲思維，在治療憂鬱症、腦震盪症狀，以及 COVID-19 疫情對心理健康造成的傷害方面，展現顯著成效；

叫車服務巨擘 Uber 曾如何運用遊戲化，影響駕駛工作更長時間，超出他們原本的意願，並因此迅速引發反彈。

遊戲化的故事絕不只是娛樂和遊戲。這是一件嚴肅的事。謹慎且深思熟慮地使用遊戲化時，它能為使用者帶來卓越成果，而且這些成果往往難以透過其他方法複製。然而在另一些情況下，企業會誤用這枚遊戲化的「導引飛彈」，讓人們以違背自身利益的方式工作與行動。

本修訂與更新版納入最具代表性的研究成果，為現實世界提供一套完整的遊戲化實戰指南。

作者簡介

Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the network age. He is a professor of Legal Studies at The Wharton School, University of Pennsylvania, where he currently leads the Reg@Tech roundtable and the Wharton Cryptogovernance Workshop, and he is the author of The Blockchain and the New Architecture of Trust (MIT Press, 2018). He co-led the review of the Federal Communications Commission for the Obama Administration's Presidential Transition Team and served as an expert adviser on broadband issues to the FCC and the National Telecommunications and Information Administration. For nine years he organized Supernova, a leading executive technology conference. Werbach was previously the editor of "Release 1.0: Esther Dyson's Monthly Report," and served as Counsel for New Technology Policy at the FCC in the Clinton administration, where he helped develop the U.S. government's Internet and e-commerce policies. Follow him on Twitter at @kwerb. Dan Hunter is an international expert in internet and intellectual property law, in artificial intelligence and cognitive science models of law, and in legaltech and legal innovation. He serves as Executive Dean of the Faculty of Law, Queensland University of Technology (QUT), and was previously the Founding Dean of Swinburne Law School. He holds a PhD from Cambridge on the nature of legal reasoning, as well as computer science and law degrees from Monash University, and a Master of Laws by research from the University of Melbourne. He has taught at law schools in Australia, England and the United States. Professor Hunter regularly publishes on artificial intelligence, legal technology, and the theory of intellectual property. His most recent books have been A History of Intellectual Property in 50 Objects (Cambridge) and The Oxford Introductions to U.S. Law: Intellectual Property (OUP, 2012). He is a Fellow of the Australian Academy of Law, and a chief investigator in the $71M ARC Centre of Excellence for Automated Decision-Making and Society. He also founded the Future Law Podcast (http: //thefuturelawpodcast.com), which talks about how law is changing during this time of massive disruption.

作者簡介(中文翻譯)

Kevin Werbach 是網路時代法律、商業與公共政策層面的領先專家。他是賓夕法尼亞大學 The Wharton School 的法律研究教授，目前主持 Reg@Tech 圓桌論壇與 Wharton Cryptogovernance Workshop，並著有《The Blockchain and the New Architecture of Trust》（MIT Press，2018）。

他曾共同主持 Obama 政府總統交接團隊對 Federal Communications Commission 的檢視工作，並擔任 FCC 與 National Telecommunications and Information Administration 在寬頻議題上的專家顧問。九年來，他負責籌辦 Supernova 這項領先的企業主管科技會議。Werbach 此前曾擔任《Release 1.0: Esther Dyson's Monthly Report》的編輯；在 Clinton 政府任內，他於 FCC 擔任新科技政策法律顧問，協助制定美國政府的網際網路與電子商務政策。您可以在 Twitter 上透過 @kwerb 追蹤他的動態。

Dan Hunter 是網際網路與智慧財產權法、人工智慧與法律認知科學模型，以及法律科技與法律創新的國際專家。他現任 Queensland University of Technology（QUT）法學院執行院長，先前則是 Swinburne Law School 的創院院長。他在 Cambridge 取得法律推理本質相關的 PhD，並持有 Monash University 的電腦科學與法律學位，以及 University of Melbourne 的研究型法學碩士學位。他曾於澳洲、英國與美國的法學院任教。

Hunter 教授經常發表人工智慧、法律科技與智慧財產權理論相關著作。他最近出版的書籍包括《A History of Intellectual Property in 50 Objects》（Cambridge）與《The Oxford Introductions to U.S. Law: Intellectual Property》（OUP，2012）。他是 Australian Academy of Law 的 Fellow，也是 7,100 萬澳元的 ARC Centre of Excellence for Automated Decision-Making and Society 首席研究員之一。

此外，他還創立了 Future Law Podcast（http://thefuturelawpodcast.com），探討在這個劇烈變革的時代，法律如何持續改變。

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