The McKinsey Way

Ethan M. Rasiel

  • 出版商: McGraw-Hill Education
  • 出版日期: 1999-02-22
  • 售價: $1,230
  • 貴賓價: 9.5$1,169
  • 語言: 英文
  • 頁數: 208
  • 裝訂: Hardcover
  • ISBN: 0070534489
  • ISBN-13: 9780070534483
  • 海外代購書籍(需單獨結帳)

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Summary

If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place. --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.

Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming. --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business

Its been called a breeding ground for gurus. McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as In Search of Excellence author Tom Peters, Harvey Golub of American Express, and Japans Kenichi Ohmae.

When Fortune 100 corporations are stymied, its the McKinsey-ites whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firms well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task:

How McKinsey recruits and molds its elite consultants;

How to sell without selling;

How to use facts, not fear them;

Techniques to jump-start research and make brainstorming more productive;

How to build and keep a team at the top its game;

Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey;

How to get ultimate buy-in to your findings;

Survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Table of Contents

   Part I: The McKinsey Way of Thinking About Business Problems.
    Building the Solution.
    Developing an Approach.
    80/20 and Other Rules to Live By.
   Part II: The McKinsey Way of Working to Solve Business Problems.
    Selling a Study.
    Assembling a Team.
    Managing Hierarchy.
    Doing Research.
    Conducting Interviews.
    Brainstorming.
   Part III: The McKinsey Way of Selling Solutions.
    Making Presentations.
    Displaying Data with Charts.
    Managing Internal Communications.
    Working with Clients.
   Part IV: Surving at McKinsey.
    Find Your Own Mentor.
    Surviving on the Road.
    Take These Things with You Wherever You Go.
    A Good Assistant Is a Lifeline.
    Recruiting McKinsey Style.
    If You Want a Life, Lay Down Some Rules.
    The Most Valuable Lesson.
    Memories of McKinsey.

商品描述(中文翻譯)

摘要

如果有更多商業書籍像《麥肯錫之道》一樣有用、簡潔且有趣,商業世界將會更好。──Julie Bick,《我在微軟學到的真正需要知道的一切》暢銷書作者。

《麥肯錫之道》以幽默的軼事為生動元素,內容涵蓋了市場營銷、面試、團隊建設和腦力激盪等各種主題的寶貴教訓。──Paul H. Zipkin,福夸商學院副院長。

麥肯錫公司被稱為大師的搖籃。其校友包括《追求卓越》作者湯姆·彼得斯、美國運通公司的哈維·戈勒布和日本的大前研一。

當財富100強企業遇到困難時,他們會請麥肯錫的人來尋求幫助。在《麥肯錫之道》中,前麥肯錫顧問伊桑·拉西爾揭示了這家神秘公司的運作方式,並幫助你模仿該公司在解決問題、溝通和管理方面的成熟做法。

他向你展示了麥肯錫人如何思考商業問題以及他們如何解決問題,解釋了麥肯錫在任務的各個方面的方法:

- 麥肯錫如何招聘和培養優秀顧問;
- 如何在不推銷的情況下進行銷售;
- 如何使用事實而不是害怕它們;
- 如何加快研究並使腦力激盪更具生產力;
- 如何建立和保持一支頂尖團隊;
- 強大的演示方法,包括麥肯錫以外很少見的瀑布圖;
- 如何獲得對你的發現的最終支持;
- 在高壓組織中工作的生存技巧。

《麥肯錫之道》既是對商業世界中最受尊敬和神秘的公司之一的幕後觀察,也是一個無與倫比的解決問題技巧工具包,讓每位商業決策者在任何組織中成為更好的戰略參與者。

目錄

第一部分:麥肯錫思考商業問題的方式
- 建立解決方案
- 制定方法
- 80/20法則和其他生活法則

第二部分:麥肯錫解決商業問題的方式
- 銷售研究
- 組建團隊
- 管理層級
- 進行研究
- 進行面試
- 腦力激盪

第三部分:麥肯錫銷售解決方案的方式
- 進行演示
- 使用圖表展示數據
- 管理內部溝通
- 與客戶合作

第四部分:在麥肯錫生存
- 找到自己的導師
- 在路上生存
- 無論走到哪裡都帶著這些東西
- 一個好的助手是生命線
- 麥肯錫式招聘
- 如果你想要一種生活,制定一些規則
- 最有價值的教訓