The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
暫譯: 數位心態：在數據、演算法和人工智慧時代中蓬勃發展所需的真正要素
Leonardi, Paul, Neeley, Tsedal
- 出版商: Harvard Business Review Press
- 出版日期: 2022-05-10
- 售價: $1,120
- 貴賓價: 9.5 折 $1,064
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1647820103
- ISBN-13: 9781647820107
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相關分類:
商業管理類
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相關翻譯:
數字思維(AI時代的生存法則) (簡中版)
海外代購書籍(需單獨結帳)
相關主題
商品描述
The pressure to "be digital" has never been greater, but you can meet the challenge.
The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset.
But what does that mean? Some fear it means that we all need to become technologists who master the intricacies of coding, algorithms, AI, machine learning, robotics, and who-knows-what's-next.
That's not the case. You can develop a digital mindset, and this book shows you how. It introduces three approaches--Collaboration, Computation, and Change--and the perspectives and actions within each approach that will enable you to develop the digital skills you need. With a digital mindset, you'll ask the right questions, make smart decisions, and appreciate new possibilities for a digital future. Leaders who adopt these approaches will be able to develop their organization's talent and prepare their company for successful and continued digital transformation.
Award-winning researchers and professors Paul Leonardi and Tsedal Neeley will show you how to do it and let you in on the surprising and welcome secret: developing a digital mindset isn't as hard as you think. Most people can become digitally savvy if they follow the "30 percent rule"--the minimum threshold that gives us enough digital literacy to understand and take advantage of the digital threads woven into the fabric of our world.
A digital mindset will future-proof you, your career, and your organization. Learn how to develop one here.
商品描述(中文翻譯)
對於「數位化」的壓力從未如此巨大，但你可以迎接這個挑戰。
數位革命已經來臨，改變了工作方式、產業結構，以及各行各業的人們如何工作、行為和彼此關係。要在這個由數據驅動、由演算法驅動的世界中蓬勃發展，我們必須學會以新的方式看待、思考和行動。我們需要培養一種數位思維。
但這意味著什麼呢？有些人擔心這意味著我們都需要成為精通編碼、演算法、人工智慧、機器學習、機器人技術等複雜技術的技術專家，還有誰知道接下來會是什麼。
事實並非如此。你可以培養數位思維，而這本書將告訴你如何做到。它介紹了三種方法——協作、計算和變革——以及每種方法中的觀點和行動，這將使你能夠發展所需的數位技能。擁有數位思維後，你將能夠提出正確的問題，做出明智的決策，並欣賞數位未來的新可能性。採用這些方法的領導者將能夠培養組織的人才，並為公司成功且持續的數位轉型做好準備。
獲獎的研究者和教授 Paul Leonardi 和 Tsedal Neeley 將告訴你如何做到這一點，並讓你知道一個驚人且受歡迎的秘密：培養數位思維並不像你想的那麼困難。如果大多數人遵循「30% 規則」——這是讓我們擁有足夠數位素養以理解並利用編織在我們世界中的數位線索的最低門檻，他們就能變得數位精明。
數位思維將為你、你的職業和你的組織未來保駕護航。在這裡學習如何培養它。
作者簡介
Paul Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara. He is an expert on digital transformation and organizational change. He advises senior leaders on how to organize their workforces to compete with data, analytics, and new technologies and consults with companies such as Google, Microsoft, General Motors, and Discover about using digital tools to enhance internal knowledge sharing, how to structure global product-development operations, and how to manage the human aspects of new-technology implementation. He is also a regular keynote speaker for corporate trainings and user conferences on digital transformation, innovation, and change. His work has been featured in the New York Times, the Wall Street Journal, Forbes, Wired, and other major news outlets.
You can find Paul Leonardi at paulleonardi.com and twitter.com/pleonardi1
Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration at Harvard Business School and an award-winning scholar, teacher, and expert on virtual and global work. Recognized by Business Insider as one of the 100 people transforming business by innovating, sparking trends, and tackling global challenges, she regularly advises top leaders embarking on virtual work and large-scale change that involves global expansion, digital transformation, and becoming more agile. Neeley is the author of Remote Work Revolution and the award-winning The Language of Global Success. She serves on the boards of Brightcove, Brown Capital Management, Harvard Business Publishing, and the Partnership, Inc. She is also on the advisory board of the People & Culture Lab at Rakuten. Neeley's work has been featured on the BBC, CNN, NPR, on MarketWatch, and in Forbes, the Financial Times, the New York Times, the Nikkei, the Wall Street Journal, the Economist, and many other outlets.
You can find Tsedal Neeley at Tsedal.com and twitter.com/tesdal
作者簡介(中文翻譯)
保羅·利奧納迪是加州大學聖塔巴巴拉分校的杜卡家族科技管理教授。他是數位轉型和組織變革的專家，為高層領導提供建議，幫助他們組織工作團隊以應對數據、分析和新技術的競爭，並與谷歌、微軟、通用汽車和Discover等公司合作，探討如何利用數位工具增強內部知識分享、如何結構全球產品開發運作，以及如何管理新技術實施中的人員因素。他也是企業培訓和用戶會議上有關數位轉型、創新和變革的常規主題演講者。他的研究成果曾在《紐約時報》、《華爾街日報》、《福布斯》、《連線》等主要新聞媒體上報導。
您可以在 paulleonardi.com 和 twitter.com/pleonardi1 找到保羅·利奧納迪。
茨達爾·尼利是哈佛商學院的奈勒·菲茨休商業管理教授，並且是一位獲獎的學者、教師和虛擬及全球工作的專家。她被《商業內幕》評選為100位通過創新、引發趨勢和應對全球挑戰而改變商業的人之一，經常為高層領導提供建議，幫助他們進行虛擬工作和涉及全球擴展、數位轉型及提高敏捷性的重大變革。尼利是《遠程工作革命》和獲獎著作《全球成功的語言》的作者。她擔任Brightcove、Brown Capital Management、哈佛商業出版和Partnership, Inc.的董事會成員，並且是樂天人民與文化實驗室的顧問委員會成員。尼利的研究成果曾在BBC、CNN、NPR、MarketWatch以及《福布斯》、《金融時報》、《紐約時報》、《日經新聞》、《華爾街日報》、《經濟學人》等多個媒體上報導。
您可以在 Tsedal.com 和 twitter.com/tesdal 找到茨達爾·尼利。
