The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Paperback)
暫譯: 設計思維遊戲手冊：團隊、產品、服務、企業與生態系統的有意識數位轉型（平裝本）

Lewrick, Michael, Link, Patrick, Leifer, Larry

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Paperback)

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商品描述

A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.

  • Explore the digitized future using new design criteria to create real value for the user
  • Foster radical innovation through an inspiring framework for action
  • Gather the right people to build highly-motivated teams
  • Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
  • Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

商品描述(中文翻譯)

徹底改變觀點以轉型您的組織，使其更具創新性

設計思維手冊 是一本關於未來商業的可行指南。透過退後一步並質疑當前的思維模式，現狀的缺陷便會顯得格外明顯——這本指南提供了您啟動數位轉型所需的工具和框架。設計思維強調以用戶為中心的不同方法，並透過多學科團隊的快速迭代來解決棘手的問題。它同樣適用於（重新）設計產品、服務、流程、商業模式和生態系統。它自然而然地激發出徹底的創新，並點燃超越潛力的能力。作為競爭優勢的無與倫比的來源，設計思維是那些將引領行業進行轉型和演變的驅動力。

本書描述了設計思維如何應用於各種行業，並結合其他經過驗證的方法以及有效使用這些工具所需的知識。這本實用且高度視覺化的討論充滿了解決常見挑戰的方案，包括數位轉型，展示了設計思維如何融入管理、創新和初創企業的敏捷方法中。


  • 使用新的設計標準探索數位化的未來，為用戶創造真正的價值

  • 通過啟發性的行動框架促進徹底的創新

  • 聚集合適的人才，建立高度激勵的團隊


  • 使用新的工具和全新的視角應用設計思維、系統思維、大數據分析和精益創業

  • 為數位流程和服務創建最小可行生態系統（MVE），這在構建區塊鏈應用程序時變得至關重要

實用的框架、現實世界的解決方案以及徹底的創新，包裹在全新的視角中，賦予您有意識地引領新高度的力量。從系統和運營到人員、項目、文化、數位化及其他，這一寶貴的思維轉變為組織——以及個人——鋪平了通往偉大成就的道路。當您準備好讓您的組織邁出一大步時，設計思維手冊 是您通往更具創新未來的實用指南。

作者簡介

Michael Lewrick, PhD, is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.

作者簡介(中文翻譯)

邁克爾·盧里克（Michael Lewrick），博士，是一位國際演講者，並在多所大學擔任設計思維的客座教授，也是《設計思維：數位化世界中的激進創新》（Design Thinking: Radical Innovations in a Digitized World）的作者。帕特里克·林克（Patrick Link），博士，是瑞士盧塞恩應用科學大學的產品創新教授及工業工程系主任。他積極參與產品管理、設計思維和精益創業中的敏捷方法開發。拉里·萊佛（Larry Leifer），博士，是設計思維的創始人之一，在斯坦福大學的d.school教授機械工程設計。他是斯坦福大學哈索·普拉特納設計思維研究計畫的創始主任。

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