Technical Blogging: Amplify Your Influence ,2e

Antonio Cangiano

  • 出版商: Pragmatic Bookshelf
  • 出版日期: 2019-07-30
  • 定價: $1,580
  • 售價: 8.0$1,264
  • 語言: 英文
  • 頁數: 300
  • 裝訂: Paperback
  • ISBN: 1680506471
  • ISBN-13: 9781680506471
  • 立即出貨 (庫存 < 4)

商品描述

Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business.

Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees.

Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income.

Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

商品描述(中文翻譯)

成功的技術部落格並不容易,但也不是魔法。使用這些技巧來吸引並保持一群忠實的讀者。利用這種受歡迎程度來實現你的目標,並在你的領域中擴大你的影響力。為你的初創公司或開源項目獲得更多用戶,或者只是找到一個分享你專業知識的出口。這本書是你的藍圖,提供逐步指導,不遺餘力。計劃、創建、維護和推廣一個成功的部落格,對你的職業生涯或業務將產生顯著的影響。

成功的人通常通過教授他們所知道的知識獲得認可。部落格是一個可靠的途徑,同時在過程中獲得影響力。問題在於如何做得正確。很多專業人士開始一個部落格時抱著很大的希望,但很快就放棄了,因為他們沒有迅速獲得結果。這本書將幫助你避免這種命運,通過制定一個謹慎的行動計劃。這個計劃將為你的職業生涯帶來驚人的好處,包括新的工作機會,以及出版、演講和咨詢機會。如果你是為業務而部落格,你將吸引新客戶、合作夥伴和優秀的員工。

了解部落格是什麼,以及它如何改善你的職業(和個人)生活。為你的新部落格或現有部落格制定一個計劃。創建出色的內容,在Google中排名靠前並被讀者分享。通過使用經過驗證的時間管理技巧,克服拖延症,成為一個高效和有效的部落客。通過掌握頁面內部和頁面外部的SEO,以及社交媒體推廣,來推廣你的部落格,同時不損害你的道德標準。分析你的流量,了解你的受眾並測量增長。建立一個圍繞你的部落格的社群,並充分利用你新獲得的受歡迎程度,最大限度地發揮對你的職業生涯、業務或僅僅是額外收入的好處。

按照Antonio的逐步計劃,創建和維護一個成功的技術部落格,以擴大你的影響力、影響力和影響範圍。

作者簡介

Antonio Cangiano is a software developer and technical evangelist for IBM, web entrepreneur, and serial blogger. He is one of the main go-to people within IBM for advice on blogging, social media, and technical marketing. In addition, he is the Marketing Lead for Cognitive Class, an educational initiative which he helped to grow from zero to over 1 Million students. Combined, his technical blogs have attracted millions of page views and tens of thousands subscribers, and currently generate a substantial side income for him. You can learn more about Antonio at antoniocangiano.com.

作者簡介(中文翻譯)

Antonio Cangiano 是一位軟體開發人員和 IBM 的技術推廣者,也是一位網路企業家和連續部落客。他是 IBM 內部在部落格、社群媒體和技術行銷方面的主要諮詢對象之一。此外,他還是 Cognitive Class 的行銷負責人,這是一個教育計畫,他協助該計畫從零發展到超過一百萬名學生。他的技術部落格總共吸引了數百萬次瀏覽和數萬名訂閱者,目前為他帶來了可觀的額外收入。您可以在 antoniocangiano.com 了解更多關於 Antonio 的資訊。