Mastering Gamification: Customer Engagement in 30 Days
暫譯: 掌握遊戲化：30天提升客戶參與度

Scot Harris, Kevin O’Gorman

Mastering Gamification: Customer Engagement in 30 Days
  • 出版商: Packt Publishing
  • 出版日期: 2014-02-14
  • 售價: $1,190
  • 貴賓價: 9.5 折 $1,131
  • 語言: 英文
  • 頁數: 96
  • 裝訂: Paperback
  • ISBN: 1783000201
  • ISBN-13: 9781783000203

    • 海外代購書籍(需單獨結帳)

商品描述

Gamification has taken the business world by storm as a proven method for improving customer engagement and in turn business revenue. More and more multi-million dollar companies are adopting this technique, and now we’ve scaled it down to work for your business.

Scot Harris, Strategist and Semi-Geek Marketing blogger, and Kevin O’Gorman, co-founder of the Georgia Game Developers Association and SIEGE Conference, have teamed up with Impackt to bring you this accessible, step-by-step tutorial. They’ll take you all the way from Gamification Rookie to Master in 30 days, using interactive exercises to equip you with all the tools of modern gamification. By planning and developing tailored rewards and challenges, you will attract new customers and keep existing clients coming back for more. Mastering this method will be the best thing you ever did for your business.

商品描述(中文翻譯)

遊戲化（Gamification）在商業界掀起了一股熱潮，成為提升客戶參與度及商業收入的有效方法。越來越多的百萬美元公司正在採用這項技術，而現在我們已經將其縮小到適用於您的業務。

策略家及半技術型行銷部落客 Scot Harris 與喬治亞州遊戲開發者協會及 SIEGE 會議的共同創辦人 Kevin O’Gorman，攜手 Impackt 為您帶來這個易於理解的逐步教程。他們將帶您從遊戲化新手提升至大師，僅需 30 天，透過互動練習為您提供現代遊戲化的所有工具。透過規劃和開發量身定制的獎勵和挑戰，您將吸引新客戶並讓現有客戶不斷回流。掌握這種方法將是您為業務所做的最佳決定。

類似商品