User Experience Mapping

Peter W. Szabo

  • 出版商: Packt Publishing
  • 出版日期: 2017-05-30
  • 定價: $1,440
  • 售價: 9.4$1,350
  • 貴賓價: 8.9$1,283
  • 語言: 英文
  • 頁數: 352
  • 裝訂: Paperback
  • ISBN: 1787123502
  • ISBN-13: 9781787123502
  • 相關分類: 使用者經驗 UX

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商品描述

Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping

About This Book

  • Detailed guidance on the major types of User Experience Maps.
  • Learn to gain strategic insights and improve communication with stakeholders.
  • Get an idea on creating wireflows, mental model maps, ecosystem maps and solution maps

Who This Book Is For

This book is for Product Manager, Service Managers and Designers who are keen on learning the user experience mapping techniques.

What You Will Learn

  • Create and understand all common user experience map types.
  • Use lab or remote user research to create maps and understand users better.
  • Design behavioral change and represent it visually.
  • Create 4D user experience maps, the “ultimate UX deliverable”.
  • Capture many levels of interaction in a holistic view.
  • Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders.
  • Become more user focused and help your organisation become user-centric.

In Detail

Do you want to create better products and innovative solutions? User Experience Maps will help you understand users, gain strategic insights and improve communication with stakeholders. Maps can also champion user-centricity within the organisation.

Two advanced mapping techniques will be revealed for the first time in print, the behavioural change map and the 4D UX map. You will also explore user story maps, task models and journey maps. You will create wireflows, mental