Marketing Automation with Mailchimp: Expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business

Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes

Purchase of the print or Kindle book includes a free PDF eBook

Key Features:

• Learn audience management strategies to make informed decisions for your marketing channels
• Employ practical use cases for your custom business needs to implement basic and pro Mailchimp features
• Customize Mailchimp using powerful integrations to deliver top-notch user experience

Book Description:

Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You'll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you'll find out how to set up channels, where you'll actively interact with your contacts and begin to add new ones. Additionally, you'll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.

You'll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you'll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you'll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.

By the end of this book, you'll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.

What You Will Learn:

• Understand specific account-level settings, their purpose, and account management
• Explore strategies and tools for managing inactive contacts for target marketing
• Integrate Mailchimp for easy customization with a low-code options for customization
• Establish a strong marketing presence with email and websites and leverage it for e-commerce and services
• Discover advanced reporting and analytics by turning audience information into relevant growth metrics
• Automate your marketing workflows using the Mailchimp customer journey builder

Who this book is for:

This book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.

使用 Mailchimp 建立您的第一個通道，並有效擴大您的推廣和客戶基礎，以實現可擴展的業務成果。

購買印刷版或 Kindle 版書籍將包含一本免費的 PDF 電子書。

主要特點：
- 學習觀眾管理策略，為您的營銷通道做出明智的決策
- 使用實際案例來滿足您的自定義業務需求，實施基本和專業的 Mailchimp 功能
- 使用強大的整合功能自定義 Mailchimp，提供一流的用戶體驗

書籍描述：
您是否正在尋找一本全面指南，以實施 Mailchimp 通道和自動化，為您的業務提供全方位的指導？《使用 Mailchimp 進行營銷自動化》可以成為您的首選指南。您將首先學習 Mailchimp 環境中常用的術語，以及企業的帳戶設置和觀眾管理。之後，您將了解如何設置通道，通過這些通道與您的聯繫人進行積極互動並添加新聯繫人。此外，您還將了解如何設置一致的營銷形象，例如電子郵件和網站，以及確定品牌身份的好處。

您還將探索高級的 Mailchimp 功能，以優化平台利用率，包括分析、報告、A/B 測試、多變量測試、客戶旅程生成器和 Mailchimp 電子商務商店。最後，您將發現一些重要的購物、付款和 CRM 整合，可以連接到您的 Mailchimp 平台，以滿足自定義業務需求。通過本書，您將獲得實際案例的見解，以實施營銷策略，擴展您現有的工作。

通過閱讀本書，您將能夠無縫地將 Mailchimp 營銷自動化應用於您的業務，以擴大您的客戶基礎和收入。

您將學到什麼：
- 了解特定帳戶級別的設置、目的和帳戶管理
- 探索管理非活躍聯繫人的策略和工具，以進行目標營銷
- 整合 Mailchimp，以便使用低代碼選項進行輕鬆自定義
- 通過電子郵件和網站建立強大的營銷形象，並將其應用於電子商務和服務
- 通過將觀眾信息轉化為相關的增長指標，發現高級報告和分析
- 使用 Mailchimp 客戶旅程生成器自動化您的營銷工作流程

本書適合對營銷自動化感興趣的營銷專業人士或中小型企業創業家。要充分利用本書，您必須熟悉使用 Web 應用程序並了解內容設計。本書將幫助任何希望開始營銷職業生涯並希望全面負責建立業務的營銷和推廣策略的人。